So here’s the thing — Rhino Pest Control Marketing is genuinely committed to your industry. They only work with pest control companies, they cover the whole spread — websites, local SEO, Google Ads, reviews, email, even sales training — and founder Casey Lewis hosts a pest-control marketing podcast. That focus is worth something, and I’ll say so plainly.
Now the part to read twice. Their own FAQ describes a standard 12-month agreement with a 60-day notice period to opt out. And pricing? Not published — you find out on a call. So before your pest company signs, you’re committing roughly a year to a number you learned yesterday, for a machine that runs on their side of the fence.
We built the opposite arrangement. Month-to-month, priced publicly ($699 / $1,499 / $2,450), 7-day full money-back guarantee — because the campaigns live in your Google Ads account, on your landing page, ringing your tracked numbers. Our AI manages bids daily, I oversee it personally, and if we ever stop performing, you leave and keep everything. That’s how confident you get to be when the client owns the machine.
| Rhino Pest Control Marketing | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Pest-control-only marketing agency: websites, local SEO, Google Ads, content, reviews, email, sales training | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Minimum contract | Standard 12-month agreement, 60-day notice to opt out (per their FAQ) | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Published pricing | Not published — ask for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Who owns the ad account | Not addressed publicly — confirm in writing before signing | You. Your Google Ads account, your name — forever |
| Who owns the website they build | SMART Pest Control Websites are part of their service — confirm what transfers if you leave | The landing page is yours — you keep it on cancel, with the tracking numbers |
| Scope | Broad pest marketing stack, SEO through sales enablement | One thing deep: high-intent Google Search calls. No SEO retainers, no social posting — on purpose |
| Time to first calls | SEO and content compound over months; ads per their plan | Live in ~48 hours after setup. “15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.” |
| Who does the work | Their team manages channels for you across the stack | The LSM AI builds everything, you review and approve before anything goes live |
Rhino Pest Control Marketing details from public sources (rhinopestcontrolmarketing.com) as of July 2026. Pricing and terms change — confirm directly with Rhino Pest Control Marketing. Rhino Pest Control Marketing® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Rhino Pest Control Marketing. Comparison is based on publicly available information (rhinopestcontrolmarketing.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years, across 500+ local service owners I’ve coached. An owner signs a 12-month marketing agreement in January, full of optimism. By April the calls aren’t where they should be. By June he wants out — and learns about the notice period, the remaining months, the sunk retainer. He finishes the year paying for a machine he’d already stopped believing in.
Long contracts exist for one reason: they protect the agency during the months when results are thin. I get the business logic. But notice who carries the risk in that arrangement — you do. The pest operator with trucks to fuel and techs to pay is the one financing the agency’s ramp-up period.
We run it the other way. Month-to-month, because the machine is yours from day one — your Google Ads account, your landing page, your call tracking — and our AI account manager, trained on 8,600+ real coaching sessions, works your bids daily while I personally oversee it. You approve everything before launch, you’re live in about 48 hours, and the only thing keeping you here is that the phone keeps ringing. That’s the contract I’d want if I ran your routes. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not line-for-line. Rhino covers websites, local SEO, content, social, email, and even sales training for pest companies — we don’t do SEO retainers, social posting, or website redesign projects. We do one thing deep: a Google Ads lead machine you own, managed daily by an AI account manager and personally overseen by me. If you want the full-stack pest agency more than owned lead flow, they may be your pick — I’ll tell you honestly on the call.
Pricing isn’t published — you learn it on a sales call, so get pricing and terms in writing first. What they do publish, in their FAQ, is a standard 12-month agreement with a 60-day notice period to opt out. Our terms are on this page: $699 / $1,499 / $2,450 per month, no setup fee, month-to-month, cancel anytime, 7-day full money-back guarantee.
Yes. High-intent Google Search in one city, a dedicated landing page, call tracking, daily AI bid management — it’s the same machine we’ve run across 500+ local service businesses over 15 years, and pest control fits it well because homeowners search and call the moment they see ants, roaches, or rodents. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Check your agreement and notice-period dates first — you don’t want to double-pay longer than necessary. But because we’re month-to-month with a 7-day full money-back guarantee, plenty of owners run our machine in parallel for a month, compare cost-per-call, and then decide. Your campaigns live in your own account, so nothing we build conflicts with theirs.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery