Let me be straight with you: Pesty Marketing is a credible pest-industry specialist. Exclusively pest control, 100,000+ qualified leads claimed, case studies with real numbers — $24 cost per qualified SEO lead, 329 new recurring customers at a $72 acquisition cost — and a free 70-page audit that shows they do their homework. If you’re a PCT Top 100 operation or a $1M+ PCO chasing 30%+ growth, they built their whole shop for you.
That’s also the catch: they say plainly they work best with operators already at $1M+ revenue. If you’re a two-truck company at $400k, you’re not their customer — and even if you are their size, pricing isn’t published and neither are contract terms or ownership answers. Who keeps the site they design, the campaigns, the data? Ask in writing before signing.
We took the opposite stance on both counts. No revenue bar: $699/month buys the same machine whether you run two trucks or twenty. And no mystery: pricing is printed ($699 / $1,499 / $2,450 per month), month-to-month, 7-day full money-back guarantee — with the Google Ads account, landing page, and call tracking numbers in your name from day one, live in ~48 hours. Kept forever, even if you cancel.
| Pesty Marketing | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Pest-control-only agency: SEO, PPC, web design for established PCOs | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — revealed after the audit/discovery process; ask for contract terms too | Public, on the page: $699 / $1,499 / $2,450 per month, no setup fee |
| Revenue requirement | Built for $1M+ PCOs targeting 30%+ growth; PCT Top 100 clientele | None. Two trucks or twenty — same machine, same price |
| Who owns the ad account & website | Not stated publicly — confirm in writing before signing | You. Your Google Ads account, landing page, and tracking numbers — forever |
| Commitment | Not published | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Core engine | SEO-led with PPC — organic compounds over months | High-intent Google Search — “exterminator near me” calls from day one |
| Time to first calls | Audit + SEO ramp — ask for their timeline | Live in ~48 hours after setup; you approve everything before launch |
| Track record | Claims 100,000+ qualified leads for PCOs; detailed case studies (their published claims) | 15 years, 500+ local service business owners coached, $20M+ client revenue |
Pesty Marketing details from public sources (pestymarketing.com, designrush.com) as of July 2026. Pricing and terms change — confirm directly with Pesty Marketing. Pesty Marketing® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Pesty Marketing. Comparison is based on publicly available information (pestymarketing.com, designrush.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years. The pest control industry’s best agencies openly filter for $1M+ operators — that’s where the retainers pencil. Which creates a brutal chicken-and-egg for everyone below the line: you need marketing to reach $1M, but the marketing firms built for your industry won’t take you seriously until you’re already there.
Here’s what actually gets a smaller PCO to $1M: recurring routes, built one high-intent call at a time. Someone finds ants in the kitchen, searches, calls, signs a quarterly plan — and that single call is worth years of recurring revenue. You don’t need a 70-page audit to start capturing those. You need an ad account, a landing page that converts, and tracked numbers. Running this week.
So that’s the machine we hand you — in your name: your Google Ads account, your landing page, your call tracking, live in ~48 hours, from $699/month with no revenue minimum. Our AI, trained on 8,600+ real coaching sessions, manages bids daily; I personally oversee it; you approve everything before launch. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Get to $1M on owned calls — then hire whoever you want, from strength.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Depends on your size and need. Pesty runs SEO-led programs (plus PPC and web design) for $1M+ pest control operators — and we don’t do SEO retainers or website projects at all. We do one thing deep: a high-intent Google Ads machine you own, no revenue minimum. If you’re a PCT Top 100 operator wanting a pest-only SEO partner, Pesty may be your pick — we’ll tell you honestly on the call.
Not published as of July 2026 — pricing comes after their discovery process and free 70-page audit. When you get the number, also get the contract length and who owns the website, campaigns, and data if you leave. Our pricing is public: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee.
Yes — pest control is one of our core trades, and its recurring-revenue math makes owned call flow especially valuable: one “pest control near me” call can become years of quarterly service. Dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Pesty says openly they work best with $1M+ operators, so below that you’re outside their model. Our answer for your stage: $699/month, no revenue minimum, live in ~48 hours — your ad account, your landing page, your tracked numbers building recurring routes. Month-to-month, so we re-earn the job every 30 days.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery