Let me be straight with you: City Ranked is the real thing in pest. They’ve been at it since 2011, they say they’ve served 500+ pest control operators, they’re a two-time Inc 5000 honoree, and their team includes people who came out of PCT Top 20 and Top 50 operators. If you run routes and you want an agency that already speaks pest, they’ve earned that reputation.
But here’s what I’d make you check before you sign. Their pricing isn’t published — you find out on a call. And the machine is a managed platform: their SEO, their automation, their AI tools like Skout IVR, run for you by their team. That’s a lot of stack. My question for any pest operator is simple: when the retainer stops, what still belongs to you?
What we build sits at the other end of that question. One thing, deep: a Google Ads lead machine built inside your Google Ads account, with your landing page and your call tracking numbers — managed daily by an AI account manager trained on 8,600+ real coaching sessions, personally overseen by me. You approve everything before it goes live, you’re live in about 48 hours, and if you ever cancel, you keep the whole machine.
| City Ranked | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Pest-native full-stack agency: SEO, PPC, websites, automation, reputation, and their own AI tools (Skout IVR, GPS-SEO) | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — ask for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Who owns the ad account | Managed service model — confirm account ownership in writing before you start | You. Your Google Ads account, your name — forever |
| Scope | Broad stack across SEO, web, automation, and retention tooling for pest operators | One thing deep: high-intent Google Search calls. No SEO retainers, no CRM — on purpose |
| If you cancel | Confirm what stays with you — tools, automations, and rankings built on their stack | You keep everything — account, landing page, tracking numbers, all campaign history |
| Commitment | Their Revenue Recovery Audit is no-commitment; ongoing contract terms aren’t published — ask | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Time to first calls | SEO-led growth compounds over months; paid campaigns per their plan | Live in ~48 hours after setup. “15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.” |
| Who does the work | Their team plus a dedicated “Ascent Guide” operating their tools for you | The LSM AI builds everything, you review and approve, Lior personally oversees it |
City Ranked details from public sources (cityranked.com) as of July 2026. Pricing and terms change — confirm directly with City Ranked. City Ranked® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by City Ranked. Comparison is based on publicly available information (cityranked.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve spent 15 years around local service businesses — 500+ owners coached, $20M+ in client revenue — and pest control operators keep telling me the same story. They sign with a capable agency, the platform hums, the reports look good. Then something changes — price, priorities, a new owner — and they want to leave. That’s the day they discover how much of the machine was never theirs: the ad account, the automations, sometimes the tracking numbers customers have been calling for years.
That’s not a knock on City Ranked specifically. It’s the agency model itself: the more of your stack lives inside their platform, the harder it is to walk away. Dependency is a fantastic retention strategy. It’s just a lousy deal for the owner of a pest route who built recurring revenue precisely so nobody could take it from him.
So we flipped the model. Everything gets built inside your accounts from day one — the Google Ads account, the landing page, the call tracking. Our AI manages your bids daily, I personally look over its shoulder, and nothing goes live without your approval. If we stop earning your business, you cancel — month-to-month, no drama — and the machine keeps ringing your phone. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not service-for-service, and I won’t pretend otherwise. City Ranked does SEO, websites, marketing automation, and their own AI retention tools for pest companies — we don’t do SEO retainers, social posting, website redesign projects, or CRM platforms. We do one thing deep: a high-intent Google Ads lead machine you own, watched daily by an AI account manager. If you need the full pest-native platform more than you need owned lead flow, they may be your pick — and we’ll tell you that on the call.
They don’t publish pricing — you get it on a sales conversation, so ask for pricing and contract terms in writing before signing. Our pricing is public and on this page: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, with a 7-day full money-back guarantee.
Yes — pest control is one of the trades this machine was built for: high-intent Google Search in one city, a dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Ants, termites, rodents, quarterly plans — if people search and call, it fits.
That depends on your agreement with them — before you cancel anything, confirm in writing what transfers: the ad account, the website, the automations, the tracking numbers. Then here’s the difference going forward: everything we build lives in your accounts from day one, so there is never another ‘what do I get to keep?’ conversation in your future.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery