Let me be straight with you: Coalmarch has earned its seat. Twenty-plus years exclusively in pest control and lawn care, 400+ companies served, proprietary tools built for the industry, native PestPac integration, and a philosophy — lead quality and route density — that shows they actually understand how a pest company makes money. Since joining the WorkWave family, they’re as institutional as this niche gets.
Two structural things to weigh. First, the commitment: public sources report 12-month contracts that convert to month-to-month only afterward — and pricing isn’t published, so you’re negotiating a year-long deal blind. Second, the ecosystem: being owned by WorkWave (makers of PestPac) is great if you live in that software world, but ask who owns the website, the ad accounts, and the data if you ever leave the family.
We ask for exactly one month of trust at a time: $699, $1,499, or $2,450 per month, printed publicly, no setup fee, 7-day full money-back guarantee — and the Google Ads account, landing page, and call tracking numbers are opened in your name, live in ~48 hours. If we don’t perform, you leave — and take the entire machine with you.
| Coalmarch (by WorkWave) | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Pest & lawn specialist (20+ yrs): digital ads, SEO/GSO, LSA, websites, brand — part of WorkWave | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — ask for pricing before signing | Public, on the page: $699 / $1,499 / $2,450 per month, no setup fee |
| Minimum contract | Reported 12-month contracts, converting to month-to-month afterward — confirm terms | Month-to-month from day one. Cancel anytime. 7-day full money-back guarantee |
| Who owns the ad account & website | Not stated publicly — confirm in writing what you keep if you leave | You. Your Google Ads account, landing page, and tracking numbers — forever |
| Software ecosystem | Deep WorkWave/PestPac integration — strongest if you run their stack | Neutral — works with whatever CRM and field software you already use |
| Time to launch | Agency onboarding — ask for their timeline | Live in ~48 hours after setup; you approve everything before it goes live |
| Who does the work | Dedicated account teams and strategists | The LSM AI — trained on 8,600+ real coaching sessions — builds and manages daily; Lior personally oversees |
| Track record | 20+ years, 400+ pest and lawn companies (their published claims) | 15 years, 500+ local service business owners coached, $20M+ client revenue |
Coalmarch details from public sources (coalmarch.com, cubecreative.design) as of July 2026. Pricing and terms change — confirm directly with Coalmarch. Coalmarch® and WorkWave® are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Coalmarch or WorkWave. Comparison is based on publicly available information (coalmarch.com, cubecreative.design) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years. A pest control operator signs a 12-month agency contract in January. By April he suspects the leads are soft. By June he’s sure. But the contract runs to December, so he pays six more months for marketing he’s stopped believing in — because the exit costs more than the disappointment. The agency didn’t have to stay great. It just had to get the signature.
Long contracts exist for one reason: they transfer risk from the agency to you. And in pest control — a route-density business where every wasted month is a route not built — that risk is compounding. An agency confident in its work doesn’t need your year. It needs your results.
That’s the bet LSM makes every 30 days: your Google Ads account, your landing page, your call tracking numbers — in your name from day one, live in ~48 hours. Our AI manages bids daily through termite season and slow winters alike; I personally oversee every account; you approve everything before launch. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. If we ever stop earning it, leave — with everything.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not the whole platform. Coalmarch bundles SEO, websites, brand work, and deep PestPac/WorkWave integration — we don’t do SEO retainers, website projects, or CRM platforms. We do one thing deep: a high-intent Google Ads lead machine you own, watched daily by an AI account manager. If you’re committed to the WorkWave ecosystem and want everything wired into it, Coalmarch may be your pick — we’ll tell you honestly on the call.
Pricing isn’t published as of July 2026. Public comparisons report 12-month contracts that convert to month-to-month afterward — so ask for the monthly fee, the full first-year commitment in dollars, and who owns the website and ad accounts at the end. Our terms are public: $699, $1,499, or $2,450 per month, no setup fee, month-to-month from day one.
Yes — pest control is one of our core trades, and its economics (recurring routes from one good call) are exactly where owned high-intent search shines. One city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Not necessarily. The PestPac integration is convenient, but your marketing shouldn’t be chosen by your field software. Our machine sends calls to your tracked numbers and works alongside any CRM or routing software, including PestPac — and it stays yours no matter what software you switch to in three years.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery