Let me be straight with you: WebFX is one of the most established digital agencies in America — founded in 1995, 750 experts, and they claim $607M+ in revenue generated for home services companies specifically. They even publish pricing, which I’ll always credit: SEO from $3,000/month, paid search from $650/month, email from $300/month. If you’re a franchise or multi-market operator who wants one giant vendor across SEO, content, CRO, and paid, they’re a serious option.
Here’s the honest question for an owner-operated HVAC or roofing company: at a shop serving thousands of clients across every industry — software, hospitals, ecommerce, law firms — how deep does your account team live in your trade? And before signing, ask the ownership question their page doesn’t answer: who owns the ad account, the landing pages, and the tracking data if you leave? Get it in writing.
LSM is the opposite shape: small surface, maximum depth. One channel — high-intent Google Ads — for one world: local service trades. Built in your ad account with your landing page and your call tracking, managed daily by an AI trained on 8,600+ real coaching sessions with owners like you, personally overseen by me, live in about 48 hours after setup. $699 / $1,499 / $2,450 per month, month-to-month, 7-day full money-back guarantee.
| WebFX | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Full-service digital agency (est. 1995, 750 staff): SEO, PPC, content, CRO, email, web, across all industries | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Published — credit to them: SEO from $3,000/mo, paid search from $650/mo, email from $300/mo | Public: $699 / $1,499 / $2,450 per month. No setup fee |
| Industry focus | Every industry — home services is one vertical practice among 45+ | Local service trades only: HVAC, plumbing, roofing, electrical, and more — 15 years deep |
| Who owns the ad account & pages | Not stated on their home-services page — ask and get it in writing | You. Ad account, landing page, call tracking — your name, forever |
| Commitment | Contract terms not published — confirm before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who works your account daily | Assigned team within a 750-person org | AI trained on 8,600+ real coaching sessions, checked daily; Lior personally oversees |
| Best-fit client | Franchises and multi-market brands wanting many channels under one roof | Owner-operated local service companies that want owned, provable call flow |
| Time to launch | Enterprise onboarding — ask for a timeline | You approve everything; live in ~48 hours after setup |
WebFX details from public sources (webfx.com) as of July 2026. Pricing and terms change — confirm directly with WebFX. WebFX® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by WebFX. Comparison is based on publicly available information (webfx.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Fifteen years of coaching local service owners taught me something about agency size: it solves the agency’s problems, not necessarily yours. A 750-person shop is phenomenal at process, reporting, and covering ten channels at once. But a two-truck electrician doesn’t have a ten-channel problem. He has a one-channel problem: when someone in his city searches ‘electrician near me’, does his phone ring or his competitor’s?
That single problem doesn’t need a department. It needs one campaign built on the right emergency keywords, one landing page that converts, call tracking that proves every job — and someone watching the bids every single day, because Tuesday’s search traffic isn’t Friday’s. That last part is exactly why we trained our AI on 8,600+ real coaching sessions: daily attention doesn’t scale with headcount. It scales with software.
And it all runs in your name — the ad account, the page, the numbers. You approve everything before it goes live; I personally oversee every account. 500+ owners coached, $20M+ client revenue. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. If you outgrow us and want the 750-person shop later, you’ll arrive owning your entire history. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
More comparisons: SearchKings alternative · Thrive Internet Marketing Agency alternative · Contractor Dynamics alternative · 1SEO Digital Agency alternative · See all 100 →
Everything built inside your accounts. Owned by you.
|
Starter
$699/mo
|
Most popular
Growth
$1,499/mo
|
Pro
$3,500/mo
|
Enterprise
Custom
Book a call
|
|
|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not for the whole menu. WebFX runs SEO, content, CRO, email, web design — we deliberately do none of that. We do one thing deep: a Google Ads lead machine for local service trades, built in accounts you own, managed daily by AI with my oversight. If you’re a multi-location brand that needs six channels coordinated under one roof, WebFX may be your pick — we’ll tell you that on the call. If you need owned call flow, that’s us.
WebFX actually publishes starting prices, which deserves credit: SEO from $3,000/month, paid search management from $650/month, email marketing from $300/month (webfx.com, July 2026). Final quotes are custom-scoped, so confirm your total and contract length. LSM’s full pricing is $699, $1,499, or $2,450 per month — no setup fee, month-to-month, 7-day full money-back guarantee.
Home services isn’t one of our verticals — it’s our only vertical. 15 years exclusively in HVAC, plumbing, roofing, electrical, locksmith, garage door and related trades; 500+ owners coached; $20M+ client revenue. The machine is purpose-built for how homeowners actually hire: search, click, call. Run the free estimate for your market to see projected call volume before spending anything.
Honest answer: depends on your size. Multi-market franchise with an in-house marketing lead? A big shop like WebFX brings coordination muscle. Owner-operated company where you ARE the marketing department? You’ll get more from a specialist running the one channel that rings the phone — especially one where the ad account, landing page, and call data belong to you from day one.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery