Let me be straight with you: SearchKings is good. Google Premier Partner, Microsoft Elite Partner, running paid search since 2009, over 5,000 customers and 1,900+ Google reviews. They advertise no contracts and no start-up fees — and since that’s true, I’ll say it loudly: that alone puts them ahead of most of this industry. If you want a big, award-winning PPC shop, they’re a legitimate choice.
So where’s the honest difference? Three places. First, the number: their fee is flat-rate, but the rate itself isn’t on the site — third-party listings mention minimums and plan fees, and you confirm yours on a sales call. Ours is printed: $699 / $1,499 / $2,450 per month. Second, the machine: ask them in writing who owns the ad account, the landing page, and the tracking numbers when you leave. With us that’s structural — everything opens in your name, day one. Third, the management model: our AI, trained on 8,600+ real coaching sessions with local service owners, works your account every day, with me personally overseeing it and you approving everything before it goes live.
And one more thing they can’t match: 15 years living exclusively inside the trades — HVAC, plumbing, roofing, locksmiths, garage doors. 500+ owners coached, $20M+ in client revenue. General PPC excellence is real. Trade-specific obsession is different.
| SearchKings | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Large paid-search agency (est. 2009): Google Ads, LSA, Microsoft Ads, CTV, web services | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Contracts & setup fees | No contracts, no start-up fees — stated plainly. Credit where due | Month-to-month, no setup fee — plus a 7-day full money-back guarantee |
| Published pricing | Flat monthly fee model, but the rate isn’t printed — quoted on a call; Clutch lists $5,000+ minimum project size | Printed on the page: $699 / $1,499 / $2,450 per month |
| Who owns the ad account & landing page | Not stated publicly — ask and get it in writing before signing | You. Ad account, landing page, call tracking — your name, forever |
| Industry focus | Broad: home services plus ecommerce, IT, cleaning, and other SMBs | Local service trades only — 15 years, 500+ owners coached |
| Daily management | Agency team with Call Intelligence tooling | AI trained on 8,600+ real coaching sessions checks bids and search terms every day |
| Social proof | 1,900+ Google reviews, 5,000+ customers, Google Ads Impact Award winner | 500+ local service owners coached, $20M+ client revenue |
| Time to launch | Onboarding through Google/Microsoft processes — ask for a date | You approve everything; live in ~48 hours after setup |
SearchKings details from public sources (searchkings.com, clutch.co) as of July 2026. Pricing and terms change — confirm directly with SearchKings. SearchKings® and Call Intelligence™ are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by SearchKings. Comparison is based on publicly available information (searchkings.com, clutch.co) as of July 2026; features and pricing change — verify all details directly with the vendor.
Here’s a test I’ve given owners for 15 years, and it settles almost every agency comparison in one question: walk out the door in your head. You cancel tomorrow — what’s still yours? The ad account with its years of learning? The landing page that converts at 12%? The phone numbers your repeat customers saved? If you can’t answer from the contract, you don’t know what you’re buying.
SearchKings does the honorable version of the agency model — no contracts, real reviews, real awards. I mean it when I say they’re one of the good ones. But ‘no contract’ answers how easily you can leave. It doesn’t answer what you leave with. Those are different questions, and the second one is worth more.
At LSM the answer is everything. Your plumbing company’s Google Ads account, your landing page, your tracking numbers — opened in your name before the first dollar is spent. Our AI manages it daily, I oversee it personally, you approve every change. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Leave whenever you want. The machine stays home. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For done-for-you Google Ads in the home service trades — yes, this is the same category, honestly compared. Where we differ: SearchKings also runs Microsoft Ads, CTV, and ecommerce accounts, and we don’t. We also don’t do SEO retainers or websites-as-a-service. If you need multi-channel breadth across Microsoft and streaming TV, they may be your pick. If you want trade-obsessed Google Ads with published pricing in accounts you own, that’s us.
They advertise a flat monthly fee with no setup fees and no contracts, but the fee itself isn’t published — you get your rate on a call. Clutch lists a minimum project size of $5,000+ (July 2026). Ask for your exact fee and the account-ownership terms in writing. LSM’s pricing is printed here: $699, $1,499, or $2,450 per month, month-to-month.
That’s exactly who we serve — and only who we serve. 15 years exclusively in local service trades, 500+ owners coached, $20M+ client revenue. Emergency HVAC and plumbing searches are the machine’s home turf: one city, dedicated landing page, call tracking, daily AI bid management, everything in your name. Run the free estimate for your market to see projected calls first.
Respect to them for that. What we add: the price is published before any sales call; the ad account, landing page, and call tracking are opened in your name (not just cancel-able — ownable); an AI manages your account every single day rather than on a review cycle; you approve everything before it goes live; and you’re covered by a 7-day full money-back guarantee. Live in about 48 hours after setup.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery