Let me be straight with you: ChoiceLocal has built something real. Since 2014 they’ve become one of the better-known franchise marketing agencies — 60+ franchise systems, a claimed 96% client retention rate, no long-term contracts, and they even put a name on their promise: the ChoiceLocal Guarantee. If you’re a franchisor rolling out painting or HVAC marketing across 80 territories, they belong on your shortlist.
But notice what that machine is optimized for: systems. Standardized playbooks, franchisor relationships, brand-consistent campaigns across territories. Their headline metrics — like a claimed $15.54 in new customer revenue per $1 invested — are averages across that franchise universe. If you’re an independent roofing or plumbing company, ask two things before signing: what does it actually cost (pricing isn’t published), and who owns the ad accounts and landing pages built for your territory?
LSM is built for the other animal entirely: the independent owner. One city, one machine, everything in your name — the Google Ads account, the landing page, the call tracking numbers, forever. Pricing printed on the page: $699 / $1,499 / $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee. AI trained on 8,600+ real coaching sessions manages it daily; I personally oversee it; live in about 48 hours after setup.
| ChoiceLocal | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Franchise-focused marketing agency (est. 2014): SEO, paid ads, websites, social, reputation | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Built for | Franchise systems and multi-location brands — 60+ franchise systems served | Independent local service owners — one company, one city, one machine |
| Published pricing | Not published — ask for pricing and what the ChoiceLocal Guarantee specifically covers | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Commitment | No long-term contracts stated — credit where due | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Guarantee | The ChoiceLocal Guarantee — performance commitment; get the specifics in writing | 7-day full money-back guarantee, plain and simple |
| Who owns the ad account & pages | Not stated publicly — in franchise setups, assets often sit with the system. Ask | You. Ad account, landing page, call tracking — your name, forever |
| Playbook | Standardized franchise playbooks adapted per territory | Campaign built for your company’s trade, city, and capacity — you approve everything |
| Time to launch | System onboarding — ask for a timeline | Live in ~48 hours after setup |
ChoiceLocal details from public sources (choicelocal.com, clutch.co, franchising.com) as of July 2026. Pricing and terms change — confirm directly with ChoiceLocal. ChoiceLocal® and the ChoiceLocal Guarantee are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by ChoiceLocal. Comparison is based on publicly available information (choicelocal.com, clutch.co, franchising.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Here’s something I learned coaching 500+ local service owners over 15 years: franchise marketing has a quiet structural truth. The agency’s real client is the system — the franchisor relationship, the brand standards, the rollout across territories. That’s not corruption; it’s just gravity. The independent owner, or even the single franchisee, is one row in a bigger spreadsheet.
And when marketing assets get built inside that structure — territory landing pages, system-managed ad accounts, shared tracking — the exit question gets murky fast. Leave the agency, or leave the franchise, and what walks with you? For most owners I’ve met, the honest answer was: nothing but memories.
So we built the anti-spreadsheet. Your Google Ads account. Your landing page. Your call tracking numbers. Opened in your name before the first click, managed daily by an AI trained on 8,600+ real coaching sessions, overseen personally by me, every change approved by you. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Whether you’re independent or a franchisee building your own moat, the machine belongs to you. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Depends who you are. If you’re a franchisor coordinating marketing across dozens of territories, ChoiceLocal’s system-level machinery is genuinely built for that — we’re not, and we’ll say so on the call. If you’re an independent home services owner or a single franchisee who wants owned lead flow in your own city, that’s exactly what we build: Google Ads in your account, your landing page, your tracking, month-to-month.
They don’t publish pricing — engagements are quoted per franchise system or business, so ask for the full monthly cost and exactly what the ChoiceLocal Guarantee covers, in writing (choicelocal.com, July 2026). They do state no long-term contracts, which deserves credit. LSM’s pricing is public: $699, $1,499, or $2,450 per month, no setup fee, month-to-month.
We work with the owner, not the system — including franchisees whose franchisor allows their own local advertising. Painting, HVAC, plumbing, electrical, roofing: same machine across 15 years and 500+ owners. Check your franchise agreement’s marketing clauses first, then run the free estimate for your territory and we’ll tell you honestly if it fits.
Ask ChoiceLocal directly — ownership of ad accounts, landing pages, and tracking numbers isn’t spelled out publicly, and in franchise arrangements assets often belong to the system rather than the operator. With LSM the answer is structural: everything is opened in your name from day one, so leaving us — or your franchise — never means starting your lead flow from zero.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery