Let me be straight with you: Rival Digital is a quality shop. Founded in 2020 by Eric Thomas — a guy who actually apprenticed in commercial HVAC before doing marketing — grown to a 40+ person team, sitting on a 5.0-star Google rating across 33+ reviews. Clients say they do what they promise. In this industry, that’s not nothing. If you want a full-service HVAC agency with a human team on your account, they belong on your list.
The difference is the model. Rival runs custom retainers — no upfront project fee, which is fair, but the monthly number and the scope come out of a sales conversation, not a pricing page. And as with most full-service agencies, you should ask the ownership question before signing: whose name is on the ad account, the website, the call tracking? Get it in writing.
LSM removes both conversations. The price is printed: $699 / $1,499 / $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee. And the ownership answer is structural, not contractual: the Google Ads account, the landing page, and the call tracking numbers are opened in your name from day one. An AI trained on 8,600+ real coaching sessions manages it daily; I oversee it personally; you approve everything before it goes live.
| Rival Digital | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Full-service HVAC/home-services agency: SEO, PPC, websites, content, local search | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — custom retainers tailored per client (no upfront project fee) | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Reviews | 5.0 stars, 33+ Google reviews — genuinely well-regarded | 15 years, 500+ local service owners coached, $20M+ client revenue |
| Who owns the ad account & site | Not stated publicly — ask and get it in writing | You. Ad account, landing page, call tracking — your name, forever |
| Commitment | Retainer terms set per engagement — confirm before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Scope | Broad: SEO + paid + web + content under one roof | One thing deep: high-intent Google Search that makes the phone ring |
| Day-to-day management | Human account team | AI checks bids and search terms daily, trained on 8,600+ coaching sessions; Lior oversees |
| Time to launch | Agency onboarding cycle — ask for a date | You approve everything; live in ~48 hours after setup |
Rival Digital details from public sources (rivaldigital.com, designrush.com) as of July 2026. Pricing and terms change — confirm directly with Rival Digital. Rival Digital® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Rival Digital. Comparison is based on publicly available information (rivaldigital.com, designrush.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Here’s something 15 years taught me: the ownership problem isn’t a villain problem. Plenty of decent, hard-working agencies default to running your campaigns out of their accounts, hosting your site on their stack, routing calls through their tracking — not to trap you, just because it’s operationally easier for them. Then one day you part ways, amicably even, and discover the lead machine was never structurally yours.
So when you evaluate a well-reviewed shop like Rival Digital — and they are well-reviewed — ask the boring questions early: whose Google Ads account? Whose website login? Whose tracking numbers? Who keeps the campaign history and the negative keyword lists if we split? A good agency will answer in writing. A great deal is when the answer to all of it is ‘yours.’
At LSM the answer is yours by construction. Your HVAC company’s ad account, your landing page, your numbers — built in your name in about 48 hours after setup, managed daily by our AI, overseen personally by me, every change approved by you. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Cancel anytime; the machine stays. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not across their whole menu. Rival is a full-service agency — SEO, websites, content, local search — with a strong human team. We deliberately don’t do SEO retainers, social posting, or website redesigns. We do one thing deep: a Google Ads lead machine you own, managed daily by AI with my oversight. If you want a broad program with a dedicated human account manager, Rival may be your pick — we’ll tell you honestly on the call.
They don’t publish pricing — retainers are custom-tailored per client, though they note there’s no upfront project fee (rivaldigital.com, July 2026). Ask for the monthly number, the scope, and the ownership terms in writing. LSM’s pricing is on this page: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, with a 7-day full money-back guarantee.
HVAC is the heart of what we do — emergency AC repair and no-heat searches are the highest-intent clicks in local marketing. Same machine we’ve run for 15 years across 500+ local service owners: Google Search in your city, dedicated landing page, call tracking, daily AI bid management, all in your name. Run the free estimate for your market first.
Their reviews are real and deserved. The question isn’t quality, it’s model: custom-quoted retainer vs published pricing, agency-managed breadth vs one owned channel, terms-per-engagement vs month-to-month. If you want price certainty, 48-hour launch, and structural ownership of the ad account and landing page, that’s the LSM side of the table. Some owners run both — SEO with an agency, owned paid search with us.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery