Let me give Hook Agency its due, because they’ve earned it: real contractor-niche authority, 175+ five-star reviews, and — rare in this industry — they publish their pricing. Local SEO from $2,800/mo, Google Ads management from $2,000/mo, Meta from $3,000/mo, websites at $12K–$24K. If you run a $3M–$15M roofing or HVAC operation and want a full-service growth partner, they’re a legitimate shortlist.
But read the fine print on fit: Hook asks for a yearly commitment, and they openly target growth-stage companies in that $3M–$15M band. If you’re a $600K roofing crew or a two-truck plumbing outfit, you’re either outside their model or signing twelve months on a $2,000+/mo line item before the first call rings.
LSM was built for exactly that owner. $699 / $1,499 / $2,450 per month, public, no setup fee, month-to-month, 7-day full money-back guarantee. One thing done deep: high-intent Google Ads in your ad account, with your landing page and your call tracking numbers — live in about 48 hours after setup, and yours forever if you ever cancel.
| Hook Agency | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Contractor growth agency: SEO, AEO, Google/Meta ads, websites, branding | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Published — credit to them: SEO from $2,800/mo, Google Ads from $2,000/mo, Meta from $3,000/mo, sites $12K–$24K | Public: $699 / $1,499 / $2,450 per month. No setup fee |
| Minimum commitment | Yearly commitment stated on their site | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who they’ll take | Growth-stage contractors, roughly $3M–$15M revenue; early-stage companies referred out | Owner-operated local service companies at any stage |
| Entry price for paid search | $2,000/mo management (before ad spend) | From $699/mo (before ad spend) |
| Who owns the ad account & landing page | Not stated publicly — ask before signing | You. Ad account, landing page, call tracking — your name, forever |
| Time to launch | Agency onboarding on an annual plan — ask for a date | You approve everything; live in ~48 hours after setup |
| Who manages it daily | Agency team with monthly reporting calls | AI trained on 8,600+ real coaching sessions, daily management, Lior oversees |
Hook Agency details from public sources (hookagency.com) as of July 2026. Pricing and terms change — confirm directly with Hook Agency. Hook Agency® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Hook Agency. Comparison is based on publicly available information (hookagency.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Here’s a pattern I respect and resent at the same time: the top contractor agencies publish a revenue floor. Under $3M? Come back later. I get it — their model needs bigger budgets. But I’ve spent 15 years with the owners on the other side of that door: the roofer doing $800K who’s one steady lead channel away from hiring his second crew. Nobody builds for him.
We do. The machine is deliberately simple and deliberately his: Google Search ads on the exact ‘roof repair near me’ searches in his city, a dedicated landing page, call tracking on every click — all opened in his name, from day one. An AI trained on 8,600+ real coaching sessions manages the bids daily. I personally oversee it. He approves everything before it goes live.
That’s how 500+ local service owners generated $20M+ in client revenue with us. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. And when you do hit $3M and the big agencies come courting? Walk in owning your own ad account, your own data, your own lead history. That’s a very different negotiation. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Depends what you need. Hook is a full-service shop — SEO, AEO, branding, $12K–$24K websites — for $3M–$15M contractors on yearly commitments. We don’t do SEO retainers, social, or website projects; we do one thing deep: a Google Ads lead machine you own, month-to-month. If you’re growth-stage and want the full annual program, Hook may be your pick — we’ll tell you on the call. If you want owned lead flow without a year of commitment, that’s us.
Hook actually publishes pricing, which we respect: Local SEO from $2,800/month, AEO around $4,000/month, Google Ads management from $2,000/month, Meta ads from $3,000/month, and websites at roughly $12K (standard) to $24K (custom), typically on a yearly commitment (hookagency.com, July 2026). LSM is $699, $1,499, or $2,450 per month, no setup fee, month-to-month.
Roofing is one of our core trades — storm repair, replacement, emergency leak searches are exactly the high-intent keywords this machine feeds on. 15 years, 500+ local service owners coached. And unlike agencies with a $3M revenue floor, we’ll build it whether you’re at $500K or $5M. Run the free estimate for your city and see projected call volume first.
That’s exactly who we built LSM for. Hook openly targets $3M–$15M companies; smaller shops get referred out. Our smallest plan is $699/month, month-to-month, with a 7-day full money-back guarantee — and because the ad account, landing page, and tracking numbers are yours from day one, everything you build with us compounds even if you graduate to a big agency later.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery