I’ll say something I rarely say on these pages: Main Street ROI’s model is honorable. They publish real prices — a $300 SEO tune-up, a $45/month membership, SEO projects starting around $1,500 — they teach small business owners how marketing actually works, and their testimonials describe real phone-call increases. In an industry addicted to opaque retainers, an affordable, education-led shop deserves respect. And teaching owners is something I believe in deeply — it’s how I spent 15 years and 8,600+ coaching sessions.
Here’s the honest trade-off. Training-led and tune-up-style engagements put the ongoing execution on you. The audit gets delivered, the course gets watched — and then someone has to write the ads, build the landing page, wire the call tracking, and adjust bids while you’re on a roof or under a sink. That ‘someone’ is the difference between knowing and earning. Most owners I meet don’t lack knowledge. They lack hours.
So here’s our shape of the same philosophy: transparent pricing ($699 / $1,499 / $2,450 per month, printed here), assets in your name — Google Ads account, landing page, tracking numbers, forever — but the execution is done for you: AI manages bids daily, I personally oversee, you approve everything before it goes live, live in about 48 hours. You still see and own everything, like a Main Street ROI student would. You just don’t do the homework at midnight.
| Main Street ROI | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Education-led small-business marketing: SEO tune-ups, training membership, SEO projects, Google Ads management | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Yes — to their credit: $300 SEO tune-up, $45/mo membership, SEO projects from ~$1,500 ($2,000–$5,000 for larger sites) | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Who does the ongoing work | Largely you — audits, courses, and projects hand you the plan; execution discipline is on the owner | Done for you. AI builds and manages daily; you review and approve |
| Commitment | Project-based and membership options — flexible; confirm terms per engagement | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who owns the ad account | Typically the client in a DIY/training model — confirm for managed services | You. Google Ads account, landing page, call tracking — forever, kept on cancel |
| Landing page & call tracking | Not standard in tune-up/training engagements — you build or source them | Included — dedicated landing page and tracked numbers, in your name |
| Time to results | Depends on your execution speed after the audit or course | Live in ~48 hours after setup |
| Best for | Owners with more time than budget who want to learn and run it themselves | Owners who want the machine built, run daily, and owned — while still understanding it |
Main Street ROI details from public sources (mainstreetroi.com) as of July 2026. Pricing and terms change — confirm directly with Main Street ROI. Main Street ROI™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Main Street ROI. Comparison is based on publicly available information (mainstreetroi.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I have a soft spot for shops like Main Street ROI, because half of what I’ve done for 15 years is teach — 8,600+ coaching sessions with 500+ local service owners. I believe an owner who understands his own marketing can never be held hostage by an agency. That belief is baked into everything we build. So no, I won’t tell you education-led marketing is a bad idea. It’s a great idea.
But I’ll tell you what I watched happen to hundreds of my own students back when teaching was all I did: they learned the material, nodded at the audit, started strong — and then the season hit. Trucks broke. A tech quit. The bid adjustments didn’t happen for three weeks, the landing page never got finished, and the campaign quietly bled. Not because they were lazy — because they were busy running the actual business. Knowledge without daily execution is a gym membership in January.
That’s exactly why LSM became done-for-you. The AI — trained on those 8,600+ sessions — does the daily work: bids, budgets, adjustments. I personally oversee it. You approve everything, see everything, and own everything: the Google Ads account, the landing page, the tracking numbers, forever. Live in about 48 hours after setup. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Learn as much as you want. Just don’t let the machine depend on your Tuesday nights.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Depends which Main Street ROI you’re buying. If you want their training membership or a one-time SEO tune-up to learn and do it yourself, we’re not that — we don’t sell courses or SEO projects. If you were considering their managed Google Ads service, then yes, compare us directly: our machine is fully done-for-you, AI-managed daily, built in accounts you own, with a landing page and call tracking included. If you have more time than budget, their DIY path is a legitimately fair pick.
Refreshingly, they publish it: a $300 SEO tune-up, a $45/month membership, and SEO projects typically starting around $1,500 (roughly $2,000–$5,000 for larger sites), plus managed ad services quoted per engagement (mainstreetroi.com, July 2026). LSM is $699, $1,499, or $2,450 per month — fully done-for-you, no setup fee, month-to-month, 7-day full money-back guarantee.
Yes — small owner-operated trades are exactly who we built this for: pest control routes, plumbers, electricians, garage door companies. One city, dedicated landing page, tracked calls, AI bids daily. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market below.
Honestly? You’re my favorite kind of client. With LSM you approve every campaign before it goes live, you see every call and every bid change, and everything sits in accounts you own — so you learn by watching a working machine instead of building one at midnight. If you’d rather execute everything yourself on a tight budget, a training-led shop like Main Street ROI is a fair path — and I’ll tell you that on the call.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery