Lior Vaknin

What are the three parts of the Google Ads Masterclass? The Google Ads Masterclass consists of three main parts: building the foundation, building the campaign, and building and maintaining the performance of your campaign. Each part focuses on a crucial phase in the process of creating and managing successful Google Ads campaigns. Full Explanation The

Do We Have to Connect Google My Business (GMB) as Well? Short Answer: You can add a secondary call number to your Google My Business listing if desired. However, if you find that leads either mention they contacted you through Google or they go straight to the number provided, it’s generally best to keep your

Where Should the Contact Form Be on the Landing Page? Short Answer: The contact form should be placed directly on the landing page itself, rather than on a separate page. Having the form on the same page encourages visitors to reach out easily and prevents a drop in the number of leads. Full Explanation When

What Should Be the Visible Number on Your Website for Your Visitors? The only phone number that should be visible on your website for your visitors is your company’s regular phone number. Specialized call tracking solutions like CallRail switch this visible number automatically when someone arrives through Google ads, replacing it with a tracking call

What Is the Purpose of the Call Extension Number? The short answer is that the call extension number is intended to be used when a customer directly calls from the ad itself. Using it properly ensures accurate tracking of where calls are coming from, which is essential for understanding your ad performance. Misusing or tracking

Why Are the Clicks for My Service So Expensive? The cost per click for your service can be high due to a few important factors. Mainly, it depends on how competitive your chosen keywords are and the overall quality of your ads and landing page. Full Explanation The price you pay each time someone clicks

What Is the Issue with Running Multiple Campaigns? Short Answer: Running multiple campaigns simultaneously often leads to poor performance across all of them, resulting in wasted money. It is more effective to focus on one campaign, optimize it until it works well, and then expand to others. Full Explanation The main problem with running multiple

What Should I Do If I Don’t Have Time to Go Through the Training? Short Answer: If you don’t have the time to go through the training yourself, hiring a marketing agency could be a better option for you. However, keep in mind that dedicating some time to training can be very beneficial in the

What Are the Benefits of Hiring a Virtual Assistant? Hiring a virtual assistant can significantly reduce your expenses and lessen your workload, especially if you are located somewhere with high costs. For as little as a thousand dollars a month, you can secure full-time support without the overhead of in-house staff. Full Explanation When you

How Can I Handle Objections in a Sales Call? The short answer is that you can handle objections effectively by building a Standard Operating Procedure (SOP). This means recording your sales calls, storing the recordings in a Google Drive, creating a script based on those calls, and doing mock calls to get feedback on your