Lior Vaknin

How Can I Check My Website’s Speed? The short answer is that you can use the Google speed test to check your website’s speed efficiently. This tool helps diagnose any speed issues on your website, and you can also identify which specific landing pages might be running slow by reviewing certain columns available within Google

How Much Weight Does Google Give to Our Website Speed Loading? Short Answer: Website speed loading plays a significant role in Google’s evaluation, especially on mobile devices. A low speed score can prevent your ads from showing on mobile, so aiming for a landing page speed score of 7 or 8 out of 10 is

What Factors Affect the Click-Through Rate? The click-through rate (CTR) can be challenging to influence directly, especially in search contexts. However, improving ad relevance and the landing page experience naturally leads to a higher CTR as these elements align better with user intent and expectations. Full Explanation Click-through rate measures how many users click on

What Is the Typical Click-Through Rate for Home Services? Short Answer: Home Services typically achieve a click-through rate (CTR) ranging between 10% and 15%, which is considered good. If the CTR rises to between 15% and 20%, it is regarded as great. Generally, Home Services enjoy a higher CTR compared to law firms. However, having

What Is the Standard Set of Extensions Every Campaign or Ad Group Should Have? The standard set of extensions that every campaign or ad group should have includes structured snippets, callouts, site links, and either a call or location extension. Full Explanation When optimizing campaigns or ad groups, it is essential to use a specific

How does Google choose which extension to display? Short Answer: Google selects the extension it expects will perform the best based on its expected impact, typically considering factors like click-through rate and impression share. Full Explanation When deciding which extension to show, Google evaluates the expected performance of each available extension. The key factor it

Why are image extensions largely unsuccessful on mobile? Short Answer: Image extensions tend to be largely unsuccessful on mobile because there is limited space available on mobile search results. Given that approximately 75 to 80% of all searches occur on mobile devices, this lack of space means image extensions often do not perform as well

What Are Image Extensions in Google Ads? Short Answer: Image extensions in Google Ads are a type of ad extension that use images to enhance search ads. Unlike some extensions that appear on the Display Network, image extensions specifically display images directly on search results pages. Full Explanation Image extensions are a unique form of

What are the extensions Google recommends for Google Ads? Short Answer: Google typically recommends using around three to four extensions for Google Ads. These commonly include structured snippets, call outs, site links, and additional options such as call or location extensions. Full Explanation When setting up Google Ads, selecting the right ad extensions is crucial

What does ‘expected impact of extensions’ mean in the context of Google Ads? Short Answer: The expected impact of your extensions in Google Ads refers to the anticipated performance of these extensions, primarily focusing on their effect on the click-through rate (CTR). Full Explanation The expected impact of extensions essentially means evaluating how well your