Lior Vaknin

What Improvements Can I Make to My Marketing Strategy? The short answer is to go back to the basics and focus on perfecting one niche where you are already making good money. Enhance your approach by adding videos and implementing all previously discussed tactics thoroughly. Once perfected, duplicate this strategy and expand your efforts from […]

What Should I Do If I Want to Focus on a Different Service in a Different City? Short Answer: If you want to target a different service, such as air ducts, in another city, the best approach is to duplicate your successful ad group and modify it to reflect the new service and location. Before

How Should I Allocate My Budget Across Different Ad Groups? Short Answer: Focus your budget on the service that generates the most revenue and receives the highest number of clicks. Instead of spreading your budget thinly across multiple ad groups resulting in scattered clicks, concentrate your spending on this winning ad group. Increase your daily

What Should I Focus on When Choosing a Service to Advertise? Short Answer: When choosing a service to advertise, prioritize the service that delivers the highest value to you, especially if it is a service you frequently offer and brings in significant revenue per job. Full Explanation The key factor to consider when selecting a

How should I manage my ad groups for my local service business? The short answer is to focus on fewer ad groups and campaigns rather than spreading yourself too thin. Concentrate on one or two verticals, such as fireplace repair or fireplace duct cleaning, to maximize your efforts and profitability. Full Explanation Managing ad groups

Should I Pause a Keyword if the Cost Per Click Is Very High? Short Answer: Not necessarily. If the cost per click is high but your average ticket or conversion value justifies it, continuing the campaign might still be profitable. However, if the high cost per click does not bring sufficient value, then pausing the

Why is it important to review the terms and metrics of my campaign? Reviewing the terms and metrics of your campaign is essential because it helps you understand what aspects are successful and what aspects may need improvement. By analyzing this information, you can make informed adjustments that enhance the overall performance of your campaign.

Why did my ‘chimney cleaning’ ad have fewer clicks but one conversion? Short Answer: Your ‘chimney cleaning’ ad may have had fewer clicks because fewer people clicked through, but it resulted in a conversion because the landing page perfectly matched the search term. When users searching specifically for ‘chimney cleaning’ land on a page directly

What is the purpose of setting up clixis for a maximum of one click per person? Short Answer: Setting up clixis to allow a maximum of one click per person is designed to protect your ads from being repeatedly clicked by competitors. Once a person clicks your ad one time, their IP is blacklisted, preventing

Why did my campaign have a great CTR but zero conversion? The short answer is that your campaign may have a great click-through rate (CTR) but zero conversions because the landing page does not match the intent or relevance of the search term. When visitors click expecting one thing but find another, they are unlikely