How do I add one-word and two-word negative keywords? The short answer is that one-word negative keywords like ‘Volkswagen’ can be added directly, without phrase or broad match. Two-word negative keywords such as ‘Rolls Royce’ should be added as phrase match to ensure the exact phrase is excluded. Full Explanation When managing negative keywords in […]
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What Should I Include in the Keyword List? The keyword list should include all terms that you want to exclude from your Google Ads targeting. This includes competitors, stores, locations in other states, and similar items you never want your ads to appear for, regardless of where the user is located. Full Explanation When managing
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How do I add negative keywords on the campaign level? Short Answer: When adding negative keywords at the campaign level, these typically represent specific cities or locations that you want to exclude. For example, if your business is located in Orlando but you want to avoid showing ads to people searching for Boca Raton, you
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How do I add negative keywords to a specific ad group? The short answer is that adding negative keywords to a specific ad group helps ensure your ads only show for relevant searches. For example, if you have separate ad groups for different services, like kitchen remodeling and bathroom remodeling, you add negative keywords to
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Where do I put each negative keyword? Short Answer: Negative keywords should be placed at different levels within your Google Ads structure depending on their relevance. Account-level negative keywords apply across the entire account, ad group-level keywords should be related to specific services you offer, and campaign-level negative keywords often include location-based terms that are
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What Is the Challenge with Google Ads Budgeting? The challenge with Google Ads budgeting is that the charges can be inconsistent—sometimes Google charges a lot, and at other times, the charges are minimal. This unpredictability means advertisers need to pay close attention and manage their budgets carefully. Full Explanation Managing a budget for Google Ads
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What Should I Do Before Publishing My Ads? Before publishing your ads, it is important to have someone review your draft to ensure everything is accurate and optimized for better performance. Full Explanation Publishing ads without a proper review can lead to mistakes or missed opportunities for optimization. Having another person check your draft helps
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Can I Do a Campaign for Whatever the Season Is and Then Remove It to Move to a Different Campaign? Short Answer: Yes, you can create a campaign based on the season and remove it when the season ends. However, it is not recommended to repeatedly turn the campaign on and off every day. Full
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Should you duplicate a successful ad group to other cities? Short Answer: You should only duplicate an ad group to other cities once you’ve maxed out the potential of the ad group in its current city. Full Explanation Duplicating a successful ad group to additional cities may seem like a smart way to expand your
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Why try to offer multiple services when it would be easier to run and manage one service? Short Answer: While focusing on one service can make managing a business simpler, it is not necessarily the best approach for every company. Growing bigger by offering multiple services is a valid and often beneficial strategy, but this