Let me be straight with you: Silverback Strategies is a polished operation. Founded in 2007, Google Premier Partner, a 4.8-star Clutch rating, and a client roster — Cornell, LexisNexis, Apple Federal Credit Union, plus home-service brands like CroppMetcalfe and Long Roofing — that says enterprise. Their pitch is measurement-grade performance marketing: media mix modeling, incrementality testing, thousands of media tests a year. For a multi-location brand with a marketing team, that’s real capability.
Here’s what that capability costs you in practice: nothing about the price is published — no rates, no contract terms, nothing to compare until you’re deep in a sales process. And the whole apparatus — SEO, paid media, performance creative, analytics engagements — is scaled for organizations that hold quarterly business reviews, not for the roofing owner who needs to know what a call costs by Friday. Ask them directly: minimum engagement size, contract length, and who owns the ad accounts.
Or skip the apparatus. We build one thing: a Google Ads lead machine inside your Google Ads account, on your landing page, with your call tracking numbers — from $699/month, pricing public, month-to-month, 7-day full money-back guarantee. An AI account manager trained on 8,600+ real coaching sessions runs your bids daily, I personally oversee it, you approve everything before launch, and you’re live in about 48 hours. Measurement included: it’s called the phone ringing, on a tracked number, at a cost you can read.
| Silverback Strategies | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Enterprise performance agency: paid media, SEO, content, performance creative, media mix modeling | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Built for | Larger B2C brands and multi-location operators with marketing teams | Owner-operated local service businesses — one city, one machine |
| Published pricing | Not published — ask for minimum engagement, pricing, and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Commitment | Contract terms not published — get length and exit terms in writing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who owns the ad account | Not stated publicly — confirm in writing before signing | You. Your Google Ads account, your name — forever |
| If you cancel | Confirm what transfers — accounts, creative, analytics setups | You keep everything — account, landing page, tracking numbers, campaign history |
| Measurement | Media mix modeling, incrementality testing — enterprise-grade, enterprise-priced | Tracked calls with a knowable cost per call, visible within the first month |
| Time to first calls | Enterprise onboarding and strategy phases come first | Live in ~48 hours after setup. “15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.” |
Silverback Strategies details from public sources (silverbackstrategies.com, clutch.co) as of July 2026. Pricing and terms change — confirm directly with Silverback Strategies. Silverback Strategies® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Silverback Strategies. Comparison is based on publicly available information (silverbackstrategies.com, clutch.co) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve coached 500+ local service owners over 15 years, and I’ve seen what happens when an owner-operated business buys enterprise marketing: the vocabulary changes before the revenue does. Suddenly there are attribution models, quarterly reviews, dashboards with eleven tabs. Impressive machinery — built to answer questions a CMO asks. A working roofing owner asks a shorter question: what did a booked job cost me last week, and can I get more of them?
Silverback can genuinely serve the brands it’s built for — you don’t hold a 4.8 on Clutch and a roster like Cornell and LexisNexis by accident, and home-service names like Long Roofing on the client list show they can do trades at scale. But scale is the operative word. When nothing about pricing or terms is public, and the methodology is media mix modeling, you’re looking at an engagement sized for organizations — not for the truck in your driveway.
Here’s the owner-sized version: Google Ads in your own account, one city, high-intent keywords, dedicated landing page, call tracking on every number. Live in about 48 hours. Bids managed daily by our AI, personally overseen by me, everything approved by you first. From $699/month, public, month-to-month, 7-day money-back guarantee. The measurement suite is your phone and a number you can read. And the whole machine is yours, forever, no matter what. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For an owner-operated service business — yes, and a better fit. For a multi-location brand with a marketing department that needs media mix modeling, paid social, SEO, and performance creative under one roof — no; that’s their game, and we don’t do SEO retainers, social, or creative studios. We do one thing deep: an owned Google Ads lead machine for the trades. If you’re the enterprise case, they may be your pick — I’ll say so on the call.
Not published — no pricing, minimums, or contract terms appear on their site, so you’ll learn everything in the sales process. Ask for the minimum engagement size, contract length, and account-ownership terms in writing. Our pricing is public on this page: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee.
That’s our home turf — 15 years, 500+ local service owners, $20M+ in client revenue. High-intent Google Search in one city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
When you’re spending enough across enough channels that a 5% efficiency gain from media mix modeling pays the agency’s fee — usually multi-location operations with six-figure-plus annual media budgets and someone internal to manage the relationship. Below that line, sophistication is overhead. Get the owned call machine producing first; graduate to the enterprise toolkit if your footprint ever demands it.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery