Let me be straight with you: Logical Position is one of the biggest names in paid search, and the hardware backs it up — over $2.15 billion in managed ad spend, Google’s Lead Generation Partner of the Year, Microsoft’s Global Channel Partner of the Year 2024. Month-to-month arrangements are available, onboarding runs one to three weeks, and their client list runs from Steinway pianos to e-commerce brands. As PPC factories go, this is a top-tier one.
Two things to weigh. First, pricing structure: their fees are tied to your ad spend — their own published e-commerce service flyer shows a $649/month management fee at the entry spend tier, and industry guides put typical fees at 10-15% of spend with minimums around $1,500-$2,500 for larger accounts. Fees that grow with your budget are the standard agency model; just understand you’re on it. Second, focus: they serve every vertical under the sun. Your HVAC company is one account among thousands.
We’re the opposite animal on both counts. Flat, public pricing — $699 / $1,499 / $2,450 per month — that doesn’t climb because your ad budget did. And one obsession: local service trades, 15 years deep, 500+ owners coached. The machine gets built inside your Google Ads account with your landing page and call tracking, an AI account manager trained on 8,600+ real coaching sessions works it daily, I personally oversee it, and you’re live in about 48 hours — with everything yours forever.
| Logical Position | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Large-scale PPC agency: Google/Microsoft Ads, SEO, paid social, email, Amazon — all verticals | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Pricing model | Fees tied to ad spend — published flyer shows $649/mo management at entry spend tier; third-party guides cite 10-15% of spend with $1,500-$2,500 minimums on larger accounts | Flat and public: $699 / $1,499 / $2,450 per month — your fee doesn’t grow with your budget |
| Commitment | Month-to-month available — worth crediting; confirm your specific terms | Month-to-month always. Cancel anytime. 7-day full money-back guarantee |
| Trade focus | Every vertical: retail, e-commerce, B2B, fitness, home improvement — thousands of accounts | Local service trades only — your plumbing or HVAC market is the whole job |
| Who owns the ad account | Packages reference admin account access — confirm ownership and access in writing | You. Your Google Ads account, your name — forever |
| Landing page | Bring your own site, or scope separately | Dedicated landing page built for you — and it’s yours, kept on cancel |
| Time to launch | Onboarding one to three weeks | Live in ~48 hours after setup. “15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.” |
| Who watches your account | Assigned team within a very large client roster | AI account manager on your bids daily, trained on 8,600+ coaching sessions; Lior personally oversees |
Logical Position details from public sources (logicalposition.com, clicksgeek.com, newmedia.com guides) as of July 2026. Pricing and terms change — confirm directly with Logical Position. Logical Position® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Logical Position. Comparison is based on publicly available information (logicalposition.com, clicksgeek.com, newmedia.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Fifteen years in this industry, 500+ local service owners coached, and I’ll tell you what happens inside high-volume agencies, because I’ve heard it from owners who lived it: the service is competent, the dashboards are polished — and your account is one of thousands. The analyst assigned to you also has forty other accounts, most of them nothing like a plumbing company. Competent isn’t the problem. Generic is.
Logical Position earns its awards — you don’t manage $2.15 billion in ad spend by accident, and month-to-month terms are more honest than most. But look at the pricing model the whole industry shares: fees tied to your spend. When your fee grows because your budget grew, scale gets more expensive exactly when it should get more efficient. And at every factory, the standard questions still apply: whose name is on the account, and what do you keep when you leave?
Here’s the non-factory answer. One trade focus — local services. One flat price — $699, $1,499, or $2,450 a month, public, never a percentage of your growth. One machine per client, built inside your Google Ads account with your landing page and call tracking, AI-managed daily, personally overseen by me, live in about 48 hours. You approve everything before launch, and if you ever cancel, the machine stays yours. That’s what being the owner — not the unit — looks like. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For a local service business running Google Ads — yes, directly. For e-commerce, Amazon ads, paid social, or email programs — no; that’s their breadth and deliberately not ours. We don’t do SEO retainers or social either. We do one thing deep: an owned Google Ads lead machine for the trades, with AI daily management. If you need a multi-channel factory across many platforms, they may be your pick.
Their fees are tied to ad spend: their own published e-commerce service flyer lists a $649/month management fee at the entry spend tier, and third-party PPC pricing guides cite 10-15% of spend with minimums around $1,500-$2,500 for larger accounts. Custom quotes are the norm — get yours in writing. Our pricing is flat and public: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee.
That’s the entire practice — plumbing, HVAC, roofing, electrical, garage doors, pest control and the rest of the trades, refined over 15 years and 500+ owners. High-intent Google Search in one city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Nothing dishonest — it’s the industry standard. But notice the incentive: the agency’s fee grows when your ad budget grows, whether or not your cost per call improved. Flat pricing points the incentive the other way: the only way we keep you month-to-month is by making your budget work harder. Ask any agency to explain what happens to their fee when you scale — then decide.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery