Let me be straight with you: OneCity Digital thought their model through. Founder Matt Carroll (a division of Big Big Story) builds lead-flow systems for remodelers and custom home builders doing $500K–$10M, using structured 90-day sprints instead of what they call ‘forever monthly retainers’ — and honestly, that anti-retainer instinct is one I share. Their $500 pipeline diagnosis, credited toward month one, is a fair front door. For a design-build firm selling $150K projects on six-month sales cycles, sprint-based SEO, Google Ads, and digital PR is a coherent playbook.
The fork in the road is which business you’re in. Long-cycle remodel marketing is a campaign problem: build authority, nurture, close a handful of big jobs. Service-call businesses — plumbing, HVAC, electrical, even service-department revenue inside a remodel shop — are a flow problem: the demand happens in thousands of small urgent moments, year-round, and the machine has to be on when each one fires. A sprint that ends is a machine that stops. Full pricing beyond the $500 diagnosis isn’t published, and asset ownership isn’t stated — ask both.
For the flow problem, we built the always-on version: done-for-you Google Ads in your account, your landing page, your call tracking — live in ~48 hours after setup, managed daily by an AI trained on 8,600+ real coaching sessions, me personally overseeing it. $699, $1,499, or $2,450 per month, public, month-to-month, 7-day full money-back guarantee. If you’re a $5M design-build firm with a long-cycle pipeline, OneCity may genuinely be your pick — we’ll say so on the call.
| OneCity Digital | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Sprint-based lead-flow consultancy for builders/remodelers (SEO, Google Ads, Meta, digital PR) | Always-on done-for-you Google Ads + your own AI account manager, overseen by Lior |
| Built for | Remodelers and custom builders doing $500K–$10M with long sales cycles | Service trades where the phone ringing daily IS the business |
| Engagement model | 90-day sprints, deliberately ‘no forever monthly retainers’ | Month-to-month machine — always on, cancel anytime |
| Published pricing | $500 pipeline diagnosis (credited to month one); sprint prices not published — ask | Public, on the page: $699 / $1,499 / $2,450 per month |
| Who owns the ad account | Not stated publicly — confirm before signing | You. Your Google Ads account, your name — forever |
| Time to first calls | Sprint phases run 1 week to 3 months depending on phase | Live in ~48 hours after setup — you approve everything first |
| Client involvement | They require owner input on operations affecting marketing | You approve everything before launch; the AI and Lior run the daily work |
| Guarantee | None published | 7-day full money-back guarantee, no setup fee |
OneCity Digital details from public sources (onecity.digital) as of July 2026. Pricing and terms change — confirm directly with OneCity Digital. OneCity Digital™ and Big Big Story™ are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by OneCity Digital. Comparison is based on publicly available information (onecity.digital) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years: an owner runs a sharp 90-day marketing push. It works — the pipeline fills, everyone celebrates, the engagement wraps. Ninety days later the pipeline is thin again, because the demand in his market never stopped; only the machine catching it did. He didn’t have a marketing problem. He had an OFF SWITCH problem.
For long-cycle businesses — custom builds, whole-home remodels — the campaign rhythm can work, because a few closed projects carry the year, and to be fair, that’s exactly the world OneCity built for. But if your revenue arrives as service calls — a burst pipe, a dead furnace, a panel upgrade — demand fires in small urgent moments around the clock, all year. The only machine that catches those is one that never turns off, tuned a little every day.
That’s the machine we run, and YOU hold the deed: your Google Ads account, your dedicated landing page, your call tracking numbers, in your name from day one, live in ~48 hours after setup. Daily AI bid management trained on 8,600+ real coaching sessions, my personal oversight, your approval before launch. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Sprints build things. Machines keep them fed.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Depends on your business model, honestly. If you’re a $2M+ design-build or custom home firm with six-month sales cycles, OneCity’s sprint system — SEO, digital PR, authority sites — targets your problem, and we don’t do SEO or PR at all. If your revenue comes from service calls and steady smaller jobs, our always-on Google Ads machine is the better-shaped tool: demand capture that never takes a quarter off.
Published: a $500 pipeline diagnosis, credited toward month one if you engage. Beyond that, sprint pricing isn’t public — ask what a full 90-day cycle costs, what happens between sprints, and who owns the ad accounts and site assets. LSM: $699, $1,499, or $2,450 per month, public, month-to-month, no setup fee, 7-day full money-back guarantee.
Both — with an honest caveat. Kitchen, bath, and general remodelers get strong results from high-intent local search (‘bathroom remodel cost’, ‘kitchen remodeler near me’) because homeowners actively shop those projects. Ultra-long-cycle custom builds are a slower fit for pure search. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market and we’ll tell you honestly if your model fits.
Sprints fix the real sin of retainers — paying forever for vague activity — and I respect OneCity for attacking it. But the honest alternative isn’t sprint vs retainer; it’s WHAT you’re paying for. Paying monthly for an always-on, owned demand-capture machine with daily management isn’t retainer bloat — it’s infrastructure, like your trucks. Pay for outcomes-producing machinery, never for meetings.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery