Let me be straight with you: Builder Funnel knows the remodeling and custom-home world. Fifteen years in, a claimed $200 million in client sales, case studies like “75 organic leads in 60 days,” and clients they say stay 4x longer than the average agency. If you’re a design-build firm that wants a content-and-inbound engine nurturing long-cycle projects, they’re a legitimate operator in that lane.
The lane is the thing. Inbound — content, SEO, email nurture — is a months-long compounding play, and their promoted entry point is a $15,000 digital marketing system (positioned as normally $60,000). Ongoing terms, contract length, and who owns the ad accounts and website aren’t spelled out publicly — ask for all of it in writing before you sign.
We run a different clock: high-intent Google Ads live in ~48 hours, in your Google Ads account, with your landing page and your call tracking numbers. $699, $1,499, or $2,450 per month — public, no setup fee, month-to-month, 7-day full money-back guarantee. If you cancel, the machine stays yours. Funnels are great. Owned calls are faster.
| Builder Funnel | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Inbound marketing + website design for remodelers and custom home builders | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Promoted offer: $15,000 digital marketing system (stated value $60,000); ongoing retainer terms not published | Public, on the page: $699 / $1,499 / $2,450 per month, no setup fee |
| Core engine | Inbound: content, SEO, email nurture — built for long sales cycles | High-intent Google Search — calls from people ready to hire now |
| Time to first leads | Inbound timeline — typically months to compound | Live in ~48 hours after setup |
| Who owns the ad account | Not stated publicly — confirm in writing | You. Your Google Ads account, your name — forever |
| If you cancel | Confirm what happens to the website, content, and any ad accounts | You keep everything — account, landing page, tracking numbers, campaign history |
| Commitment | Not published — ask for contract terms | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Track record | 15 years; claims $200M in client sales; clients reportedly stay 4x longer than average | 15 years, 500+ local service business owners coached, $20M+ client revenue |
Builder Funnel details from public sources (builderfunnel.com) as of July 2026. Pricing and terms change — confirm directly with Builder Funnel. Builder Funnel® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Builder Funnel. Comparison is based on publicly available information (builderfunnel.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years. A custom builder invests five figures in an inbound system — blog posts, lead magnets, nurture emails. It’s smart strategy for a 9-month sales cycle. But somewhere around month four, with the pipeline still warming up, he’s staring at a slow quarter wishing something — anything — made the phone ring this week.
Inbound isn’t wrong. It’s just half the machine. The other half is a person in your city typing “home addition contractor near me” into Google today, with budget and intent, choosing whoever shows up and answers. That call doesn’t need a funnel. It needs an ad, a landing page, and a tracked phone number — running.
We build that half, and we build it in your name: your Google Ads account, your landing page, your call tracking numbers, live in ~48 hours. Our AI — trained on 8,600+ real coaching sessions — manages bids daily, I personally oversee it, and you approve everything before it goes live. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Keep your funnel. Own your phone.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not one-for-one. Builder Funnel’s craft is inbound — content, SEO, email nurture, websites — for long-cycle remodeling and custom-build sales. We don’t do SEO retainers, content programs, or website projects. We do one thing deep: a high-intent Google Ads lead machine you own. If long-cycle nurture matters more to you than immediate owned lead flow, they may be your pick — we’ll tell you that honestly on the call.
Their promoted entry offer as of July 2026 is a $15,000 digital marketing system, positioned as normally valued at $60,000. Ongoing retainer pricing and contract terms aren’t published — ask for the monthly number, term length, and account-ownership terms in writing. Our pricing is public: $699, $1,499, or $2,450 per month, no setup fee, month-to-month.
Yes, with an honest note: custom builds and remodels have longer sales cycles than emergency trades, but high-intent searches (“kitchen remodel contractor,” “home addition builder”) still convert to real project calls. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market and I’ll tell you if your ticket size and city fit.
Absolutely — that’s often the right architecture. Inbound nurtures the 9-month buyers; our machine catches the ready-now searchers. And because our campaigns, landing page, and tracking numbers live in your accounts, adding or removing any other vendor never touches your lead flow.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery