Let me be straight with you: SetSail Marketing presents well and operates seriously. Google Partner, Meta Partner, certified B Corporation, offices in Vancouver and Beaverton, a ‘Marketing Lab’ model built for fast execution, talk of fixed pricing and fixed deliverables, even a 100% money-back guarantee referenced on their site. They claim 200+ organizations served, including government clients. That’s a real agency, not a bedroom operation.
Here’s the structural question: their industries page runs from plumbing and construction to e-commerce, real estate, automotive, events, government, and electric bikes. When plumbing is one of nine doors, the plumbing playbook is one of nine playbooks. Emergency-call dynamics, seasonal bid swings, the difference between a drain-cleaning keyword and a repipe keyword — that’s a full-time education. Also practical: their exact package prices live on a pricing page behind a click and a conversation, and the money-back guarantee’s terms aren’t detailed publicly — ask about both.
Our whole shop is the plumbing-and-trades playbook: 15 years, 500+ local service business owners, $20M+ client revenue, one machine — done-for-you Google Ads in your account, your landing page, your call tracking, from $699/month public, month-to-month, 7-day full money-back guarantee, live in ~48 hours after setup. If you need video production, social management, or a government-grade web project, we honestly don’t do those — SetSail may be your pick there.
| SetSail Marketing | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Full-service agency (PPC, social, video, web, email, AI) across nine industries — Vancouver & Oregon | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Trade specialization | Plumbing/trades is one of nine listed industries | Trades only — 15 years, 500+ owners, $20M+ client revenue |
| Published pricing | ‘Fixed pricing’ promised; exact figures require their pricing page/consult — confirm before signing | Public, on the page: $699 / $1,499 / $2,450 per month |
| Guarantee | 100% money-back guarantee referenced — ask for the exact written terms | 7-day full money-back guarantee, terms on the page |
| Who owns the ad account | Not stated publicly — ask what transfers when you leave | You. Your Google Ads account, your name — forever |
| Commitment | Fixed timelines/deliverables per package — confirm minimum terms | Month-to-month. Cancel anytime |
| Daily management | Marketing Lab team across many industries and channels | AI checks your account daily — trained on 8,600+ real coaching sessions |
| Time to launch | They cite 73% faster campaign deployment vs their old process — absolute timeline unpublished | Live in ~48 hours after setup — you approve everything first |
SetSail Marketing details from public sources (setsail.ca) as of July 2026. Pricing and terms change — confirm directly with SetSail Marketing. SetSail Marketing™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by SetSail Marketing. Comparison is based on publicly available information (setsail.ca) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years: a plumbing company hires a talented multi-industry agency. The first three months are ‘learning your business’ — which means your ad spend is the tuition. They discover, at your expense, that ‘plumber near me’ clicks include price-shoppers, that water-heater searches spike after the first cold week, that a form-fill lead goes stale in ten minutes. Real lessons. You paid for them. Again.
Specialists carry that tuition forward. After 500+ local service businesses, the patterns aren’t hypotheses anymore — they’re defaults: which keywords to negative-match on day one, what the landing page headline must promise, how bids should breathe with the season. We trained an AI on 8,600+ of my real coaching sessions so those defaults work your account every single day, and I personally oversee every client.
And the structure is owner-first: your Google Ads account, your dedicated landing page, your call tracking numbers — in your name from day one, live in ~48 hours after setup, everything approved by you before launch. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Nice agencies are everywhere. Paid-off tuition in your exact trade is rare.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
|
Starter
$1,000/mo
|
Pro
$3,500/mo
|
Enterprise
Custom
Book a call
|
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|---|---|---|---|
| Included in every plan | |||
| Google Ads campaign built for you | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ |
| Campaigns & coverage | |||
| New campaigns per month | 1/mo | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ |
| Support & extras | |||
| Support | Standard | Live | Dedicated |
| Local SEO management | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | ✓ | ✓ |
| ChatGPT Ads management | — | ✓ | ✓ |
| Full LSM training access | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | ✓ | ✓ |
| Personal 1-on-1 onboarding call | — | ✓ | ✓ |
| Two 1-on-1 calls a month with Lior | — | ✓ | ✓ |
| White-label & custom solutions | — | — | ✓ |
| Book a call | |||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For a local service company’s lead generation — yes, that’s precisely our product. For SetSail’s wider menu — video production, social media management, email programs, big web builds — no; we don’t offer those at all. If your plumbing company mostly needs the phone to ring, we’re the specialist. If you need a full-service partner across many channels, SetSail may be your pick — we’ll tell you straight.
They promise fixed pricing with fixed deliverables — a good sign — but the actual figures require visiting their pricing flow or a consult, and their referenced 100% money-back guarantee’s exact terms aren’t published. Ask for both in writing. LSM: $699, $1,499, or $2,450 per month, public, month-to-month, no setup fee, 7-day full money-back guarantee.
Plumbing is one of our deepest trades — 15 years of nothing but local services. High-intent Google Search in your city, dedicated landing page, call tracking, daily AI bid management, live in ~48 hours after setup. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
It matters most in paid search, where trade-specific pattern knowledge (keywords, seasonality, call handling) directly converts to cheaper calls. A multi-industry team can absolutely run competent campaigns — but the specialist’s defaults start where the generalist’s third month of learning ends. Ask any agency: how many businesses exactly like mine do you manage right now?
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery