Why I Stopped Selling Courses (And What I Do Instead)

Nobody wants to buy another course. You know it. I know it. And that’s exactly why I stopped offering Local Service Mastery as only a course.

I’m not going to sugarcoat it. The old model in this space was simple: record what you know, package it into modules, sell it, and hope the person on the other end actually does something with it. Some people did. Most people didn’t, and it’s not because they’re lazy. It’s because generic information was never the real answer to their problem.

If you run an HVAC company, a plumbing shop, an electrical business, a garage door or roofing company, your problem is not that you don’t know anything about marketing. Your problem is that something specific, inside your specific setup, is broken right now. And no pre-recorded course can tell you what that thing is. So I changed the model. Here’s why, and what I do instead.

Why I stopped selling courses

Let’s be honest about what a course actually is. It’s information. Organized, yes. Valuable, sometimes. But it’s the same information for everyone who buys it, recorded once, frozen in time, built for the average business instead of yours.

And here’s the thing about service businesses: there is no average business. The HVAC contractor’s accounts look nothing like the locksmith’s. The roofing company’s situation tells a completely different story than the restoration company’s. A course has to speak to all of them at once, which means it speaks directly to none of them.

Information was never the bottleneck

You don’t need more content. You need to know what’s broken. Those are two completely different things. A course gives you a hundred things you could check. What you actually need is someone, or something, to look at your business and say: this, right here, is what’s broken. Fix this.

That’s the gap. And it’s the whole reason I moved away from selling standalone courses.

You need proper help with what’s going on in YOUR business

Like I said in the video: you do need help. I’m not going to pretend you can figure everything out alone. But you need proper help with what’s actually going on inside your business, not another login to another course platform with another pile of videos you’ll never finish.

What I do instead: the LSM AI Starter plan

So here’s what we built. It’s called the LSM AI Starter plan, and the idea behind it is dead simple: instead of handing you generic information and wishing you luck, we plug directly into your business and tell you exactly what’s broken.

We connect to all your different accounts

The first thing the Starter plan does is connect to all your different accounts, the places where your marketing actually runs. That’s the fundamental difference from a course. A course can’t see anything. LSM AI is looking at your actual setup, your actual accounts, your actual situation.

You get exact guidance on what’s currently broken

Once we’re connected, you get exact guidance on what is currently broken, so you know what to fix. Not a checklist of fifty possibilities. Not generic best practices. Specific, pointed guidance about what’s wrong inside your system right now, and what to do about it.

Think about how different that is from the way most owners operate. Most are guessing. They try something, wait, wonder why the phone stopped ringing, then try something else. Or they hire a home service marketing agency and just hope the reports they get reflect reality. With the Starter plan, you don’t guess, you know.

It’s fully automated, 24/7

And this isn’t a once-a-month review call. The whole setup is completely automated, running 24/7. Your business doesn’t stop at 5pm, and neither does this.

That’s the best way I can describe it. Everything I would look at, everything I would flag, the way I would break down what’s broken, packaged into a system that sits inside your business around the clock.

Let’s talk money: $1,000 a month, cancel anytime

Right now, I’m charging $1,000 a month for the Starter plan. No long lock-in, you can cancel anytime. In fact, you can take it for a test run for one month and see for yourself before you decide anything.

Now stack that up against your other options. A generic course is cheaper, sure, but you’re buying information, not answers, and you already know how that story ends. Working with me personally is the premium option, and it costs way more, and the truth is, not everyone needs that. If what you need is clear, exact guidance on what’s broken inside your system, the Starter plan gets you there without the premium price tag.

Same thing if you were about to sign a fat retainer with a home services marketing company just to figure out what’s going on in your own accounts. Before you hand over the keys to anyone, plug in LSM AI and see what’s actually broken. Then decide.

Who the Starter plan is for

It’s simple. If any of these sound like you, it’s relevant for you:

• You know something in your marketing is off, you just don’t know what.
• You’ve bought courses before and they’re sitting half-finished.
• All you need is guidance on what’s currently broken inside your system.
• You want it automated, 24/7, at a flat monthly price you can walk away from anytime.

And if it’s not relevant for you? No hard feelings. But if it is, click the link below, check it out, and take it for a spin.

The era of buying another course and hoping for the best is over, at least on my end. You don’t need more information. You need to know what to fix. Now you can.

Courses had their moment. But buying another library of generic videos was never going to tell you what’s wrong inside your business, and I got tired of pretending otherwise. That’s why Local Service Mastery is no longer just a course.

The LSM AI Starter plan connects to your accounts, tells you exactly what’s broken, and keeps working 24/7, completely automated. It’s $1,000 a month, you can cancel anytime, and you can test it for a single month before deciding anything. It’s better than any generic course, and if all you need is guidance on what’s broken, it beats paying premium prices to work with me personally.

If it’s relevant for you, click the link below this video and check it out. One month. That’s the whole risk. See for yourself what’s actually broken, then fix it.