Let me be straight with you: Plumbing & HVAC SEO is one of the established names in your trade. Founded in 2010, led by Josh Nelson — who literally wrote a book on tripling contractor sales — they report 400+ plumbing, HVAC, and electrical companies served, a claimed 95% retention rate, three straight years on the Inc. 5000, and a Nexstar partnership. That’s a real track record, and your plumbing or HVAC company could do far worse.
Here’s what their site doesn’t tell you: the price. No published pricing, no published contract terms — you find out on a sales call. And their program is the full bundle: website development, SEO, PPC, social. Before you sign, ask the questions that matter five years out: who owns the website they build? Whose name is on the Google Ads account? What exactly do you keep the day you leave?
We built our whole model around those answers. One thing, deep: a Google Ads lead machine inside your Google Ads account, on your landing page, with your call tracking numbers — managed daily by an AI account manager trained on 8,600+ real coaching sessions, personally overseen by me, everything approved by you before it goes live. Public pricing, month-to-month, and if you cancel, the machine stays yours.
| Plumbing & HVAC SEO | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Full-program agency for plumbing/HVAC/electrical: websites, SEO, PPC, LSA, social, reputation | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — ask for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Commitment | Contract terms not published — ask before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who owns the ad account | Not stated publicly — confirm in writing whose name is on the account | You. Your Google Ads account, your name — forever |
| Who owns the website they build | Website development is part of their program — confirm what transfers if you leave | The landing page is yours — you keep it on cancel, with the tracking numbers |
| Track record | Since 2010; 400+ trade companies served; claimed 95% retention; Inc. 5000 x3; Nexstar partner | 15 years, 500+ local service owners coached, $20M+ client revenue |
| Time to first calls | SEO-led program compounds over months; PPC per their plan | Live in ~48 hours after setup. “15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.” |
| Who does the work | Their team of specialists plus an assigned account manager | The LSM AI builds everything, you review and approve before anything goes live |
Plumbing & HVAC SEO details from public sources (plumberseo.net, crunchbase.com, glassdoor.com) as of July 2026. Pricing and terms change — confirm directly with Plumbing & HVAC SEO. Plumbing & HVAC SEO® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Plumbing & HVAC SEO. Comparison is based on publicly available information (plumberseo.net, crunchbase.com, glassdoor.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years. A plumbing company signs with a respected full-service agency — website, SEO, PPC, the works. Business is good, so nobody reads the fine print. Three years later they want to change agencies and the audit begins: the website sits on the agency’s platform, the ad account was opened under the agency’s manager account, the tracking numbers route through the agency’s dashboard. The machine that feeds twelve trucks turns out to be rented.
Nothing about that requires a villain. Plumbing & HVAC SEO has real results, real longevity, real industry standing — I’m not questioning any of it. I’m telling you that the model itself, across this whole industry, defaults to agency-held assets, because dependency is the best retention tool ever invented. The only defense is asking the ownership questions before you sign, not after.
Or start with a model where the questions are already answered. Everything we build lives in your accounts from day one — Google Ads account, landing page, call tracking. Our AI manages bids daily, I personally oversee every account, you approve everything before launch, and you’re live in about 48 hours. Month-to-month, public pricing, 7-day money-back guarantee. If we ever stop earning it, you leave with the whole machine in the truck. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not the whole program, no. They bundle website development, SEO, social, and PPC for plumbing, HVAC, and electrical companies — we don’t do SEO retainers, social posting, or website redesign projects. We do one thing deep: a high-intent Google Ads machine you own, with an AI account manager on it daily. If you want the full bundle more than owned lead flow, they may be your pick — and I’ll tell you that straight on the call.
They don’t publish pricing or contract terms — you get both on a sales call, so ask for everything in writing before signing, including who owns the website and the ad account. Our pricing is public and on this page: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee.
That’s the heart of what we do — plumbers and HVAC contractors are exactly who this machine was built for. High-intent Google Search in one city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Emergency calls especially: burst pipes and dead ACs don’t wait for SEO.
Four questions, in writing: What’s the monthly price and what’s the contract length? Whose name is on the Google Ads account? Who owns the website you build, and does it transfer if I leave? What exactly do I keep on cancellation? Any good agency will answer cleanly. If the answers get vague, that’s your answer too.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery