Let me be straight with you: HVAC Marketing Xperts does several things right. They publish a starting price — HMX Boost from $1,297/month — they say plainly that they don’t lock you into long-term contracts, they show 50+ five-star Google reviews, and they run a full stack: SEO, Google Ads, LSA, Facebook, retargeting, database reactivation. In an industry that hides everything behind a demo call, that’s real transparency, and I’ll credit it.
Here’s the fine print that matters. They prefer contractors already doing $350,000+ per year, the month-to-month rate is the expensive one — discounts require a minimum 3-month commitment — and the bundle starts at nearly double our entry price. If you’re a $2M shop wanting one vendor for everything, that math can work. If you’re a growing HVAC or plumbing company that needs lead flow before you hit their preferred revenue bar, you’re not who the program was priced for.
We built for the owner they’d rather wait on. From $699/month, no revenue minimums, month-to-month from day one — because the machine is yours: your Google Ads account, your landing page, your call tracking numbers, forever. An AI account manager trained on 8,600+ real coaching sessions works your bids daily, I personally oversee it, you approve everything before launch, and you’re live in about 48 hours.
| HVAC Marketing Xperts | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Full-stack HVAC/plumbing agency: SEO, Google Ads, LSA, Facebook, retargeting, reputation, reactivation | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | HMX Boost program starts at $1,297/mo; varies by services | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Who they’ll take | Prefer contractors doing $350k+/year in revenue | No revenue minimums — built for growing shops too |
| Commitment | No long-term lock-in, but discounted rates require a minimum 3-month commitment | Month-to-month at every price. Cancel anytime. 7-day full money-back guarantee |
| Who owns the ad account | Not stated publicly — confirm in writing before signing | You. Your Google Ads account, your name — forever |
| If you cancel | Confirm what transfers — campaigns, audiences, landing pages | You keep everything — account, landing page, tracking numbers, campaign history |
| Time to first calls | Campaign launch possible within 7 days, per their site | Live in ~48 hours after setup. “15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.” |
| Who does the work | 30+ marketing staff across channels | The LSM AI builds everything, you review and approve, Lior personally oversees every account |
HVAC Marketing Xperts details from public sources (hvacmarketingxperts.com) as of July 2026. Pricing and terms change — confirm directly with HVAC Marketing Xperts. HVAC Marketing Xperts® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by HVAC Marketing Xperts. Comparison is based on publicly available information (hvacmarketingxperts.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Here’s a pattern I’ve watched for 15 years across 500+ local service owners: the better agencies set revenue minimums. I understand why — bigger clients, bigger budgets, easier wins. But it creates a cruel loop for the owner still climbing: you need consistent lead flow to reach $350k a year, and the agencies that could build it prefer you after you’re already there.
HVAC Marketing Xperts is honest about their model, and I respect that — published starting price, no long-term lock-in, real reviews. But a $1,297/month entry bundle priced for established shops, with discounts gated behind 3-month commitments, is a program designed around their ideal client. Nothing wrong with that. It just may not be designed around you.
So here’s the machine for the climb: high-intent Google Ads in your own account, one city, a dedicated landing page, call tracking on every number — from $699/month, month-to-month, no revenue bar to clear. Our AI manages bids daily, I personally oversee it, you approve everything before launch, live in about 48 hours. And because you own every piece, the machine grows with you — from your first truck to your fifteenth. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Depends what you’re buying. Their bundle spans SEO, Facebook ads, retargeting, and database reactivation — we don’t do SEO retainers or social posting, on purpose. We do one thing deep: a Google Ads lead machine you own, managed daily by an AI account manager. If you’re an established shop that wants one vendor for the whole stack, they may be your pick. If you want owned, high-intent call flow at a lower entry price with no minimums, that’s us.
They publish a starting point — the HMX Boost program from $1,297/month, with pricing varying by services and discounts available on commitments of 3 months or more. They also prefer contractors doing $350k+/year. Our pricing: $699, $1,499, or $2,450 per month, public, no setup fee, month-to-month at every tier, 7-day full money-back guarantee.
Yes — and that’s deliberate. No revenue minimums, entry at $699/month, and the machine is built to prove itself fast: live in about 48 hours, with 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. You shouldn’t need to already be a $350k shop to get agency-grade Google Ads.
Read their terms closely: month-to-month exists, but the discounted rates require a 3-month minimum — so flexibility costs extra. With us, month-to-month is the only arrangement, at every price tier, backed by a 7-day full money-back guarantee. And the deeper difference: our campaigns live in your Google Ads account with your landing page and tracking numbers, so canceling never resets your machine to zero.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery