I’ll say this plainly: Directive Consulting is not an agency I’d talk trash about. Founded in 2013, 100+ marketing strategists, 420+ brands served, a claimed $1B+ in client revenue generated, a proprietary AI platform (Stratos), $2.2M a year spent on marketing R&D, and a client list with Amazon, Uber Freight, Adobe, Cisco, and Samsung on it. In the enterprise B2B world — SaaS, industrial, infrastructure — they’re a heavyweight.
And that’s exactly the point of this page. If you own an HVAC company, a plumbing outfit, or a multi-crew roofing operation, you’re evaluating a firm whose machinery is built for a different war: quarter-long sales cycles, revenue operations, brand-and-demand programs, CMO dashboards. Their construction and infrastructure practice serves brands, not the contractor who needs 25 more calls in Mesa this month. Pricing isn’t published, and enterprise agency retainers are priced like enterprise agency retainers.
LSM is built for your actual fight: homeowner searches, tonight, in one city. A Google Ads machine in your account, a landing page in your name, calls on your tracked numbers — live in about 48 hours, $699 / $1,499 / $2,450 per month, public, month-to-month, 7-day full money-back guarantee. Right tool, right size, and you own it.
| Directive Consulting | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Enterprise B2B performance agency: pipeline generation, PPC, content, revenue ops, PR, AI platform (Stratos) | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Built for | Companies with marketing departments — SaaS, industrial, infrastructure, multi-location brands (Amazon, Adobe, Cisco on the roster) | Owner-operated home-service companies — HVAC, plumbing, roofing, electrical and more |
| Published pricing | Not published — enterprise engagements quoted per scope | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Commitment | Not published — enterprise retainers typically carry terms; confirm before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Primary metric | Qualified pipeline and revenue attribution across long B2B sales cycles | Qualified phone calls from homeowners searching right now |
| Who owns the ad account | Enterprise clients typically retain their own accounts — confirm in your MSA | You. Google Ads account, landing page, call tracking — forever, kept on cancel |
| Time to launch | Enterprise onboarding — strategy phases before campaigns | Live in ~48 hours after setup — you approve everything first |
| Scale of team | 100+ strategists, offices in Orange County, Austin, NYC, London, Toronto, Mexico City | AI trained on 8,600+ real coaching sessions manages daily; Lior personally oversees every account |
Directive Consulting details from public sources (directiveconsulting.com) as of July 2026. Pricing and terms change — confirm directly with Directive Consulting. Directive Consulting™ and Stratos™ are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Directive Consulting. Comparison is based on publicly available information (directiveconsulting.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
In 15 years I’ve watched ambitious local owners make an expensive, well-intentioned mistake: they graduate a little — two trucks become six, one city becomes three — and they decide it’s time for a ‘real’ agency. So they hire a firm built for venture-backed software companies. Six months later they have beautiful strategy decks, a revamped funnel diagram, an attribution model… and a phone that rings exactly as much as it did before, minus a much bigger retainer.
It’s nobody’s fault. Enterprise agencies are optimized for enterprise problems — pipeline velocity, sales-marketing alignment, board reporting. Your problem is beautifully simpler: a homeowner in your service area is searching for what you do right now, and you need to be the ad she clicks and the number she calls. That problem doesn’t need 100 strategists. It needs one sharp machine, watched daily.
That’s what we build — and whose name goes on it matters. Your Google Ads account. Your landing page. Your tracking numbers. Live in about 48 hours after setup, AI-managed every day, personally overseen by me, everything approved by you first. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. And when you’re genuinely enterprise-sized someday? You’ll walk into that conversation owning your entire campaign history.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For a local home-service company — honestly, the question is backwards: Directive isn’t really a candidate for you, and you aren’t really their ICP. They’re an enterprise B2B pipeline agency; we’re a done-for-you local lead machine. If you’re a genuine multi-location brand with a marketing department and B2B motion, Directive is a legitimate heavyweight and might be your pick. If your revenue comes from homeowners calling, that’s us.
Not published — enterprise engagements are scoped and quoted individually, and firms with 100+ strategists and global offices price accordingly. If you take a call, get scope, fee, and term in writing. LSM’s pricing is public and sized for local operators: $699, $1,499, or $2,450 per month, no setup fee, month-to-month.
We work best city-by-city — that’s the machine’s design: one city, one dedicated landing page, one tracked call flow, replicated per market. Several multi-location operators run exactly that playbook with us. If you need enterprise revenue-ops consulting on top, that’s not us, and I’ll say so on the call rather than sell you a stretch.
Pipeline marketing nurtures B2B buyers through weeks or months of touches before a sales team closes. Home services doesn’t work that way: the buyer decides in minutes, from a search. So we optimize the only funnel that matters locally — search, click, call — and build every piece of it in your name: ad account, landing page, tracking numbers, yours forever.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery