Honest verdict first: Back At You does what it says well. If you want your Facebook and Instagram consistently active without touching them — listings auto-posted, content every other day — reviewers like it, and at $75–$125/month it’s cheap presence. Keep it if that’s working for you.
But don’t confuse presence with pipeline. Their own plan structure says it: Bronze and Silver are built for impressions and followers, not lead generation. Even Gold — the $400/month lead tier — promises 90 to 140 leads per year from interruption-based social ads.
We work the other end of the funnel: people typing what they need into Google right now and calling the business at the top. That’s the difference between someone scrolling past your listing and someone standing in the driveway with a problem. And we build that machine inside your accounts, so it’s yours forever.
| Back At You Media | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Automated social media posting + boosted Facebook ads for real estate | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Pricing | $75 (Bronze) / $125 (Silver) / $400 (Gold) per month + $149 activation fee; higher tiers by quote | Public: $699 / $1,499 / $2,450 per month — no setup fee |
| Lead promise | Gold plan: 90–140 leads per year. Bronze/Silver: built for reach and followers, not leads | 15–40 qualified calls/month typical in a medium market with a $1,000 ad budget — run the free estimate below for your market |
| Lead intent | Interruption — people scrolling a social feed | High intent — people searching Google for the service right now, then calling |
| Who owns the machine | Posting automation and ads run through their platform | You. Your Google Ads account, your landing page, your tracking numbers — forever |
| If you cancel | The posting stops | You keep everything — account, landing page, tracking, all campaign history |
| Commitment | $149 activation; annual pricing discounts | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who’s behind it | Software platform | AI trained on 8,600+ real coaching sessions + 15 years of Lior running this exact playbook |
Back At You details from public sources (backatyou.com, hooquest.com reviews) as of July 2026. Pricing and terms change — confirm directly with Back At You. Back At You® / Back At You Media® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Back At You. Comparison is based on publicly available information (backatyou.com, hooquest.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Here’s the thing about social posts — they’re a billboard on a side street. Nice to have. Builds familiarity. But the person who fills your calendar this week isn’t scrolling — they’re typing into Google, and they’re calling whoever shows up first with a page that answers their exact problem.
I’ve coached 500+ local business owners, and the pattern never changes: on Facebook, expect maybe 2 good leads out of 10. On high-intent Google Search, 5–7 out of 10. That’s not a reason to abandon social — it’s a reason to know which machine actually feeds you, and to own that machine outright.
So that’s what we build: your campaign, in your Google Ads account, with a dedicated landing page and call tracking in your name. The LSM AI manages your bids every single day, I personally oversee it, and you approve everything before it goes live. Keep posting if you like — but put the serious money where the buyers already are.
— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
They’re different machines. Back At You automates your social presence — posts, listings, boosted content. We build and run a high-intent Google Ads lead machine that you own. Plenty of businesses keep a cheap social automation running AND run Google Ads for actual lead flow. If your budget only covers one, ask yourself: do I need more followers, or more phone calls?
Per their public plans (hooquest.com review, July 2026): Bronze $75/month, Silver $125/month, Gold $400/month, plus a one-time $149 activation fee. Bronze and Silver are positioned for visibility rather than lead generation; Gold promises 90–140 leads per year. Our plans are $699, $1,499, or $2,450 per month, month-to-month, no setup fee.
No — and that’s on purpose. We do one thing deep: Google Ads lead generation in accounts you own, managed daily by AI with my personal oversight. On the Pro plan we add Meta Ads too — but built for lead generation with retargeting, not feed-filling.
The machine is the same one we’ve run for 15 years across 500+ local service businesses: high-intent Google Search, one city, dedicated landing page, call tracking, daily AI bid management. It works for any local business that wins when someone searches and calls — and that includes agents. Run the free estimate below with your city, or book the 15-minute call and I’ll tell you honestly if your market fits.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery