Lior Vaknin

What Should I Do If I See a Lot of Searches for a Specific Brand or Product? Short Answer: When you notice many searches for a particular brand or product, a good approach is to create a specific ad group dedicated solely to that brand or product. This focused strategy enhances your targeting, ensuring your […]

Why Would I Want to Add a Search Term as a Negative Keyword? Short Answer: Adding a search term as a negative keyword helps prevent your ads from appearing to people who are likely not your target customers, such as do-it-yourselfers searching for specific brands. This ensures your ad budget is focused on reaching the

What Can I Do with the Search Terms I Get from My Campaigns? The search terms you receive from your campaigns offer valuable insights that you can leverage for your content strategy. You can use these terms to generate ideas for your content and refine your targeting by adding irrelevant terms as negative keywords, which

What is the benefit of creating a video of a product installation and putting it on my YouTube channel? Short Answer: Creating a video of a product installation and uploading it to your YouTube channel can help your content appear organically in search results when people look for that specific brand and installation. This increases

What are the two factors that might affect the visibility of my past campaigns? Short Answer: Two main factors can affect the visibility of your past campaigns. First, some campaigns might have been smart campaigns or non-search campaigns, which can display differently than standard search campaigns. Second, since your ads run not only on Google

How Do I Create a Gallery Inside Google Ads? The short answer is that you can create a gallery inside Google Ads by navigating to the campaigns section, then selecting assets. From there, you scroll down to the ‘Assets’ area, click on it, then look for the ‘Image’ option above it and select it. Finally,

Why can’t I verify my logo or upload a photo from Dropbox? Short Answer: You might be unable to verify your logo or upload a photo from Dropbox because the image doesn’t meet the required type, size, or dimensions set by the platform’s guidelines. Full Explanation When attempting to verify a logo or upload a

Should the Budget or the Bid Be Higher to Increase the Reach of a Campaign? Short Answer: The bid must be proportionate to the daily budget. You cannot have a bid higher than your daily budget; both need to correlate to effectively increase your campaign’s reach. Full Explanation When running a campaign, the bid and

What Is a Good Population Number to Start a Campaign With? Short Answer: When starting a campaign, it’s best to begin with the larger population centers. For instance, if you have two big cities and the rest of the locations are considerably smaller, you should start with one of the big cities. Full Explanation Choosing

What is the Latest Update from Google About Keywords? The short answer is that Google is focusing on improving keyword quality by automatically pausing low activity keywords in Google Ads. This update aims to remove low quality keywords to enhance overall campaign effectiveness. Full Explanation Recently, Google announced an update targeting keyword quality. The key