Lior Vaknin

Should each city have its own campaign? Short Answer: Yes, each city should have its own distinct campaign. Different cities like Staten Island, Bronx, Queens, or Brooklyn require unique campaigns tailored specifically to their individual characteristics and audiences. Full Explanation When it comes to marketing or advertising, cities are not one-size-fits-all. Each city has its

Why should I add ‘cost’ as a negative keyword? Short Answer: Adding ‘cost’ as a negative keyword prevents your ads from appearing when potential customers include the word ‘cost’ in their search. This helps avoid showing ads to price shoppers who may not be the ideal clients for your business. Full Explanation When you add

How do I add a negative keyword to my ads? Short Answer: To add a negative keyword to your ads, select the keyword you want to exclude and click on ‘add as a negative keyword’. Then, add it to your negative keyword list, making sure to include only the exact word you want to remove

What Does the Absolute Top of Page Rate Tell Us? The absolute top of page rate indicates how often your ads or listings rank at the very top compared to your competition. A lower absolute top of page rate means you appear less frequently in the number one position, which is usually the most desirable

How Should I Start Experimenting with Performance Max? The short answer is to begin your Performance Max campaigns with a modest budget, even as low as $20, to test and learn before scaling. This approach not only helps you understand the platform better but also puts you ahead of competitors by innovating and optimizing to

What Is the Future Prediction for Performance Max? Short Answer: Performance Max is expected to become a common component in nearly every advertising account by 2023, signaling widespread adoption across the industry. Full Explanation The future outlook for Performance Max indicates a significant increase in its utilization. By the year 2023, it is anticipated that

What is the performance of Performance Max? Performance Max campaigns perform exceptionally well, delivering leads at an incredibly low cost per acquisition (CPA). Advertisers can use a Target Return on Ad Spend (ROAS) to measure and control the return on investment (ROI), often seeing returns around 500 percent from these campaigns. Full Explanation Performance Max

Does Performance Max use AI to understand who are the avatars that are relevant to our business? Short Answer: Yes, Performance Max uses advanced AI technology to identify the avatars that matter most to your business and delivers your ads to them across various platforms like Gmail, display, and YouTube. Full Explanation Performance Max represents

Is there an integration with Google Analytics for Performance Max? Short Answer: Yes, there is an integration between Performance Max and Google Analytics designed to accurately track where conversions come from. However, Universal Analytics, which many users currently have, does not support this fully, which is why transitioning to Google Analytics 4 is necessary. Full

What is the issue with getting data from conversions? Short Answer: The issue is that while you might be receiving conversions, you may not actually be obtaining any meaningful data from them. This means you might not know where these conversions are coming from or whether these conversions are valuable. Full Explanation When analyzing conversions,