Lior Vaknin

What Were the Main Challenges You Faced When You Tried to Do It by Yourself? The main challenge I faced was a lack of knowledge. I wasn’t exactly sure what I was doing, and even though I tried to learn through YouTube and tips from companies I was working with, it still wasn’t enough to […]

Can You Share a Little Bit About What You Do? The short answer is that I manage two businesses based in Canada: a locksmith business located in Vancouver and a door repair business based in Toronto. I handle the operations for both locations on my own. Full Explanation I run two distinct businesses in different

Is it a problem if we navigate all the GMBs to the same domain? Short Answer: It is not a problem to direct all your Google My Business (GMB) listings to the same domain, as long as each listing has different pages, phone numbers, addresses, and relevant details to represent distinct locations or franchises. This

How Can I Build a Brand with Multiple Locations and Ensure Each Location Is Discoverable? The short answer to building a brand with multiple locations and making each one discoverable is to create a dedicated landing page for each location on your main website. For instance, if your main website is xy.com, you would create

How Do I Control How Much Money I’m Spending on Sponsorship of a Location? Short Answer: Unless you’re running a Performance Max campaign, which operates differently, you generally do not have direct control over the assets in a location sponsorship, including how much money is being spent. Full Explanation When sponsoring a location, the ability

How can I change the address of my old office in my campaign? Short Answer: The address shown in your campaign is sourced from your Google Business Profile. To update it, you need to make the change directly within your Google Business Profile. Full Explanation Your campaign’s office address is not stored or managed internally

Can I Use My PPC Landing Pages for SEO? Short Answer: Yes, you can use your PPC landing pages for SEO. You already have these pages, and the key is to organize them properly to make sense for SEO purposes. Full Explanation Your PPC landing pages are already created with specific content and objectives in

Is It Too Much to Have 10 Service Pages for Each City? Short Answer: It’s not about having too many pages, but rather focusing your effort on the services that produce the most results. Remember the 80-20 rule and focus on the 20% that produces 80% of the results. Full Explanation When managing multiple service

How Should I Structure My Service Pages? The best way to structure your service pages is by creating general pages organized by city and service, followed by more detailed pages addressing specific services within those cities. For example, start with a broad ‘Burnaby locksmith’ page and then add more focused pages such as ‘Emergency locksmith

What Should I Create First When Setting Up My Website? The answer is that it doesn’t matter what you create first. The key focus should be on the pages you want to prioritize or the pages that you’re aiming to rank high in search results. Full Explanation When setting up a website, there is no