Lior Vaknin

What Should I Do If I Don’t Want to Target Certain Locations Due to Logistics? Short Answer: Instead of targeting specific zip codes, you can focus on creating a radius around your location, such as a 10, 15, or 20 mile radius, to more effectively manage the areas you want to target while excluding locations […]

What Should I Do When Setting Up a Campaign? When setting up a campaign, the most important step is to configure it to generate leads, ensuring that Google understands the primary goal of your campaign. Additionally, you should optimize your campaign by removing any unnecessary keywords and focusing on targeting the most relevant audience. Full

What Should I Do If I Want to Outbid People? If you want to outbid people, a simple approach is to allocate about eight to ten dollars with a daily budget of fifteen dollars. However, even with this budget, you may find yourself out of the auction within just a few clicks, indicating limited opportunity

What Should Be the Focus of My Ad Group for Deck Builders? The focus of your entire ad group should be centered solely on the phrase “deck builders.” Using a phrase match strategy ensures that all relevant searches related to deck builders are effectively covered within this ad group. Full Explanation Concentrating your ad group

Why should I limit the number of keywords in my Google Ads campaign? Short Answer: Limiting the number of keywords in your Google Ads campaign can simplify your efforts and make the campaign more effective by focusing on fewer, more relevant keywords that are more likely to produce meaningful results rather than many clicks without

How should I start with keyword selection for my Google Ads campaign? Short Answer: Begin your Google Ads campaign by selecting just one keyword that is most relevant to your business, using phrase match. This approach allows Google to automatically include many related keywords, so you don’t need to start with a large list of

What is the difference between broad match, phrase match and exact match in Google Ads? Short Answer: Broad match allows your ads to show on searches that include misspellings, synonyms, related searches, and other relevant variations, while phrase match targets searches that contain a specific phrase or close variations of that phrase. Exact match restricts

What is the importance of choosing the right keywords for ads? Short Answer: Choosing the right keywords is essential because the goal isn’t just to pay the lowest cost per click, but to invest wisely by targeting the most relevant keywords—even if they come at a higher price. This ensures your ads reach the right

What Should Be My Marketing Cost as a Percentage of My Job Cost? Short Answer: Your marketing cost can be around 3% of your job cost. However, it is essential to ensure that running these ads remains profitable for your business. If it is profitable, it is worth maintaining, especially during the early stages of

How Should I Set My Bid for Keywords? The short answer is to consider bidding slightly above the lower end of the top of page bid high range. For example, if the top of page bid high range is around $6 to $18, placing a bid of $8 or even $10 can be effective. Most