Let me be fair first: Socius Marketing has genuine history in home improvement — roofing, windows, decks, remodeling — and clients report real outcomes, like one who credits them with a 20% year-over-year sales lift. I also like that they run a website audit and outline a plan before you sign a contract. That’s a professional sales process, not a pressure play. They’re now part of EverConnect, a larger lead-generation family of brands.
Here’s what the public pages don’t tell you: what it costs, how long you’re committed, and — the big one — who owns the website they build, the content they write, and the ad campaigns they run when the relationship ends. Their engine leans SEO-and-website first, which means the value accrues to assets someone controls. Make sure that someone is you, in writing, before you sign.
Our model removes the guesswork. Pricing is printed on this page: $699 / $1,499 / $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee. The machine — Google Ads account, landing page, call tracking — is built in your name, live in about 48 hours, and stays yours forever, even if you cancel. For big-ticket trades like roofing and window replacement, one owned machine beats a rented strategy.
| Socius Marketing | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Home-improvement marketing agency (EverConnect brand): SEO, web design, content, PPC, review management | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Trade focus | Home improvement — roofing, windows, remodeling, decks — plus healthcare and home services | Home-service trades only — roofing and remodeling squarely included |
| Published pricing | Not published — free website audit and plan first, figures on a call; ask for contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Commitment | Contract-based — length not published; confirm before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who owns the site & ad account | Not stated publicly — ask who keeps the website, content, and campaigns if you leave | You. Google Ads account, landing page, call tracking — forever, kept on cancel |
| Primary engine | SEO and website-led with PPC alongside — organic compounds over months | High-intent paid search — homeowners searching right now, live in ~48 hours |
| Ownership structure | Part of EverConnect’s family of lead-gen brands | Founder-run — Lior personally oversees every account |
| Daily management | Agency account team | AI trained on 8,600+ real coaching sessions adjusts bids daily; you approve everything before live |
Socius Marketing details from public sources (sociusmarketing.com, everconnect.com) as of July 2026. Pricing and terms change — confirm directly with Socius Marketing. Socius Marketing™ and EverConnect™ are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Socius Marketing. Comparison is based on publicly available information (sociusmarketing.com, everconnect.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Home improvement is where marketing math gets serious. A roof replacement, a full window job, a kitchen remodel — these are $10,000 to $50,000 tickets, which means a single qualified call can pay for months of marketing. I’ve spent 15 years watching owners in these trades make one recurring mistake: they buy a beautiful long-term strategy and never ask the short, ugly question — if I leave, what leaves with me?
Because with website-and-SEO-led programs, the answer is usually ‘not much.’ The site was built by the agency. The content lives where they put it. The rankings are welded to both. And when an agency belongs to a bigger lead-generation group, remember the group’s business model: being the source your leads flow through. None of that is scandalous. It’s just worth seeing clearly before you sign.
We sell the opposite of dependency. Your Google Ads account bidding on ‘roof replacement near me.’ Your landing page closing the click into a call. Your tracking numbers proving every lead. Built in about 48 hours after setup, AI-managed daily, personally overseen by me, approved by you before anything goes live. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Big tickets deserve owned machines.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not the whole program. Socius builds websites, runs SEO retainers, and produces content — we deliberately do none of that. We do the high-intent paid-search machine, deep, in accounts you own. If your priority is a long-horizon organic build with a new website, Socius may genuinely be your pick — and if that’s what your situation calls for, I’ll say so on the call.
They don’t publish pricing. Their process starts with a free website audit and a proposed plan before you sign — professional, but the figures still arrive on a sales call. Get the fee, contract length, and ownership of the website, content, and ad accounts in writing. LSM’s pricing is public: $699, $1,499, or $2,450 per month, no setup fee, month-to-month.
Yes — roofing, windows, and remodeling are core LSM territory, and the economics are outstanding: when the average ticket is five figures, 15–40 qualified calls per month (typical in a medium market with a $1,000 ad budget) changes the whole year. Run the free estimate for your market below and see your city’s numbers.
It’s not a red flag — it’s context. EverConnect is a family of lead-generation brands, and consolidation like that usually means process maturity, but also a business model built around being the pipe your leads flow through. Whoever you hire, ask the same question: do I own the pipe, or rent it? With LSM, the pipe — account, page, numbers — is yours from day one.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery