Let me be straight: Savo Group’s pool-service pitch shows real understanding of your business. They talk about targeting the exact neighborhoods where one more weekly customer makes a route more profitable — not broad metro keywords — and they frame the economics honestly: a ~$40 lead that becomes a $5,000/year weekly client is some of the best ROI in home services. That’s a specialist talking, not a template.
Their engine, though, is largely organic: SEO, service-area pages, Google Business Profile work, web design — a build that pays off over quarters, not weeks. And their pricing is custom-quoted based on your location and competition; they say they’ll assess your market and give a straight answer, but there are no figures to compare until you’re on a call. Also unstated publicly: minimum terms, and who keeps the website and rankings they build if you ever leave.
Our model answers those questions on the page. $699 / $1,499 / $2,450 per month, public, no setup fee, month-to-month. High-intent Google Ads live in about 48 hours — in your ad account, pointed at your landing page, ringing your tracked numbers. Cancel anytime; the whole machine stays yours. For a route business, that’s compounding you actually keep.
| Savo Group | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Pool-service marketing program: SEO, service-area pages, Google Business Profile, web design, PPC | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — custom-quoted by location, competition, and industry; ask for figures and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Primary engine | Organic-first: rankings, Maps, and content that build over months | High-intent paid search — pool owners searching right now; live in ~48 hours |
| Commitment | Not published — confirm the minimum term before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who owns the website & ad account | Not stated publicly — ask who keeps the site, pages, and accounts if you leave | You. Google Ads account, landing page, call tracking — forever, kept on cancel |
| Route-fit targeting | Neighborhood-level SEO targeting where routes are most profitable (their stated approach) | One-city Google Ads targeting — tighten the radius to the streets your trucks already run |
| Who does the work | Savo Group’s agency team | AI trained on 8,600+ real coaching sessions manages bids daily; Lior personally oversees; you approve everything |
| If you cancel | Depends on your agreement — verify what survives cancellation | You keep everything — account, page, numbers, full campaign history |
Savo Group details from public sources (savogroup.com) as of July 2026. Pricing and terms change — confirm directly with Savo Group. Savo Group™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Savo Group. Comparison is based on publicly available information (savogroup.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
Pool service is the quiet king of home services — I’ve said this to owners for 15 years. One good weekly customer isn’t a $200 job; it’s $5,000 a year, every year, plus the repairs and the renovation down the line. Which means every qualified call your marketing produces is worth far more than it looks. Agencies who get that, like Savo seems to, are already ahead of the generalists.
But here’s the part that decides your next five years: where does that compounding live? If the agency builds the site, the pages, the rankings, and the tracking under their control, then the asset compounding is theirs — and your access to it is a monthly subscription with an unpublished price. The day the relationship ends, you find out exactly how much of ‘your’ marketing you actually owned.
We build it the other way. Your Google Ads account. Your landing page. Your call tracking numbers. Live in about 48 hours after setup, managed daily by our AI, personally overseen by me, every change approved by you first. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Fill the route. Keep the machine.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$1,000/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|
| Included in every plan | |||
| Google Ads campaign built for you | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ |
| Campaigns & coverage | |||
| New campaigns per month | 1/mo | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ |
| Support & extras | |||
| Support | Standard | Live | Dedicated |
| Local SEO management | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | ✓ | ✓ |
| ChatGPT Ads management | — | ✓ | ✓ |
| Full LSM training access | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | ✓ | ✓ |
| Personal 1-on-1 onboarding call | — | ✓ | ✓ |
| Two 1-on-1 calls a month with Lior | — | ✓ | ✓ |
| White-label & custom solutions | — | — | ✓ |
| Book a call | |||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not for everything they sell. Savo’s program is heavy on SEO, service-area pages, Google Business Profile work, and web design — we deliberately don’t do SEO retainers or website projects. We do one thing deep: a high-intent Google Ads machine you own, producing tracked calls now. If a long-term organic build matters more to you than owned lead flow this month, Savo may be your pick — and I’ll tell you that honestly on the call.
Not published — their pricing is custom-quoted based on your location, competition, and industry, so you’ll need a call to get figures. Get the quote, the minimum term, and asset ownership in writing before signing. LSM’s pricing is on this page: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee.
Yes — recurring-route trades like pool cleaning are a great fit, because every call is potentially years of revenue. We run high-intent Google Search in your city, tightened to the areas your routes already cover, with a dedicated landing page and call tracking. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market below.
Honest answer: both work, on different clocks. SEO (Savo’s core) builds over months and keeps paying if it’s done well — but check who owns the site and pages it’s built on. Google Ads rings the phone this week and scales with your route capacity. We only do the second, in accounts you own. If you’ve got the budget for both, they’re not enemies.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery