Let me be straight with you: Sequoia GEO has something rare in this industry — a founder who actually ran a contracting company. Aaron Husak built Balanced Comfort to $17M and 130+ employees, made the Inc 5000 four years running, and holds California contractor licenses. His pitch is honest too: fractional CMO and growth ops for HVAC, plumbing, roofing, and restoration shops doing $2M–$15M, priced from $2,500/month, capped at 10 clients, no long-term contract to start. His audit stories — 16,962 ‘conversions’ that turned out to be 22 booked jobs — are the same disease I’ve been diagnosing for 15 years.
So here’s the real fork in the road: are you their client? If you’re doing $2M+ with $5K–$30K/month in marketing spend and need a strategist to run the whole apparatus, Sequoia is a credible pick — I’ll say that plainly. But most owner-operators I meet aren’t there yet. They don’t need a fractional CMO. They need the phone to ring profitably, this month, without a $2,500 strategy layer on top of the ad spend.
That’s LSM: the machine without the overhead. Done-for-you Google Ads in your account, your landing page, your call tracking — from $699/month, public pricing, month-to-month, 7-day full money-back guarantee, live in ~48 hours after setup. An AI trained on 8,600+ real coaching sessions manages your bids daily; I personally oversee every account; you approve everything before it goes live. Grow into needing a CMO. Start by owning your lead flow.
| Sequoia GEO | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Fractional CMO + growth operations for established contractors (Google Ads, LSA, GBP, ServiceTitan attribution) | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Built for | $2M–$15M revenue shops spending $5K–$30K/month on marketing | Owner-operators and growing shops that need profitable calls now |
| Published pricing | $2,500/month minimum (published); capped at 10 clients | Public, on the page: $699 / $1,499 / $2,450 per month |
| Commitment | No long-term contract to start; first 30 days framed as a working engagement (published) | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Founder background | Aaron Husak — built a $17M contracting company, 4x Inc 5000, licensed CA contractor | Lior Vaknin — 15 years, 500+ local service business owners coached, $20M+ client revenue |
| Who does the daily work | Fractional CMO strategy + growth ops team | AI manages bids daily — trained on 8,600+ real coaching sessions, Lior oversees |
| Who owns the ad account | Runs on your existing accounts/stack in most engagements — confirm specifics in writing | You. Account, landing page, and call tracking created in YOUR name from day one |
| Time to launch | 30-day initial engagement cadence | Live in ~48 hours after setup — you approve everything first |
Sequoia GEO details from public sources (sequoiageo.com) as of July 2026. Pricing and terms change — confirm directly with Sequoia GEO. Sequoia GEO™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Sequoia GEO. Comparison is based on publicly available information (sequoiageo.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years, from both sides. A $900K plumbing shop hears the siren song of ‘strategy’ — hires expensive oversight before the fundamentals exist. Now $2,500/month goes to meetings and dashboards while the actual ad budget starves. Strategy layered on top of no machine is a very well-documented way to burn a year.
Then there’s the other failure Sequoia’s own audits describe beautifully: shops drowning in fake conversions — thousands of ‘leads’ that turn out to be 22 booked jobs. Both failures share a root cause: nobody owns a clean, simple machine where every dollar, click, and call is visible in accounts the OWNER controls. Complexity hides waste. Ownership exposes it.
So we build the simple, owned version: your Google Ads account, one dedicated landing page, call tracking in your name — where every call traces to a keyword and you can audit it yourself, forever. The AI handles daily bids, I oversee every account personally, you approve everything before launch. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. When you hit $3M and want a fractional CMO, hire one — you’ll hand them a clean machine you own, not a mystery.
— Lior Vaknin, founder, Local Service Mastery
More comparisons: Market Disruptors AI Visibility Agency alternative · Search Engine People alternative · Growth Digital HUB alternative · GroupFractal alternative · See all 100 →
— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
|
Starter
$699/mo
|
Most popular
Growth
$1,499/mo
|
Pro
$3,500/mo
|
Enterprise
Custom
Book a call
|
|
|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For different companies, honestly. Sequoia is a fractional CMO for $2M–$15M contractors spending $5K–$30K/month — strategy, attribution, growth ops across your whole stack. We’re the execution machine: done-for-you Google Ads you own, from $699/month. If you’re an established shop that needs a marketing executive, Sequoia may genuinely be your pick. If you need owned, profitable lead flow without the executive layer, that’s us.
To their credit, they publish it: $2,500/month minimum for fractional CMO engagements, capped at 10 clients, no long-term contract to start — and that’s before your $5K–$30K monthly ad spend. LSM is $699, $1,499, or $2,450 per month, public, month-to-month, no setup fee, with a 7-day full money-back guarantee.
Yes — HVAC, plumbing, roofing, and restoration are core LSM trades, just typically at an earlier stage than Sequoia’s $2M+ clients. Same machine for 15 years across 500+ owners: high-intent Google Search in your city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Rule of thumb I give owners: below roughly $2M revenue, you don’t need a CMO — you need one profitable, owned lead channel and clean tracking, full stop. Above that, a strategist can genuinely compound things (and Sequoia’s operator pedigree is real). Whatever you do, own your accounts first — a CMO managing accounts you don’t own is optimizing someone else’s asset.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery