So here’s the thing: Built Right Digital looks like a solid shop. Naperville, Illinois, focused on small-to-mid home service companies — roofing, HVAC, plumbing, bath remodeling — and their Clutch profile shows a 5.0 rating across 11 reviews, with clients calling out fair pricing and no hidden fees. That’s a good sign. I’m not going to pretend otherwise.
But two things you can’t learn from their website: what it costs, and who owns what they build. Pricing isn’t published — you find out on a call. And like most agencies, there’s no public statement about whether the Google Ads account, the website work, the tracking numbers stay with you if you ever leave. Those aren’t gotchas. They’re the two questions that decide what the next five years look like.
We answer both before you ever talk to us. $699, $1,499, or $2,450 per month, public, month-to-month, no setup fee, 7-day full money-back guarantee. And everything — the Google Ads account, the landing page, the call tracking numbers — is built in your name from day one. Cancel whenever you want; the machine stays yours.
| Built Right Digital | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Home-services digital agency: SEO, PPC, web design, lead generation | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — ask for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month |
| Reviews | 5.0 overall on Clutch (11 reviews); clients praise value and responsiveness | 15 years, 500+ local service business owners coached, $20M+ client revenue |
| Who owns the ad account | Not stated publicly — ask before signing | You. Your Google Ads account, your name — forever |
| Minimum contract | Not published — confirm directly | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Focus | Multi-channel: SEO + PPC + websites + maintenance | One thing deep: high-intent Google Search that makes your phone ring |
| Daily management | Account team — cadence not published | AI checks your account daily — trained on 8,600+ real coaching sessions |
| If you cancel | Confirm what transfers — accounts, site, data | You keep everything — account, landing page, tracking numbers, campaign history |
Built Right Digital details from public sources (builtrightdigital.com, clutch.co) as of July 2026. Pricing and terms change — confirm directly with Built Right Digital. Built Right Digital™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Built Right Digital. Comparison is based on publicly available information (builtrightdigital.com, clutch.co) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years. A roofing company hires a perfectly decent agency. The work is fine, the people are nice, the reviews were honest. Then two years in, the owner wants to renegotiate, or scale down for winter, or just try something else — and discovers the Google Ads account with all its history, the landing pages, sometimes the phone number on the trucks’ door magnets… were never his.
Nobody lied to him. He just never asked. The industry default is agency-owned everything, because dependency is the quiet retention strategy. The agencies that are exceptions say so loudly — and the ones that don’t say anything, you should ask.
We made ownership the whole architecture. Your Google Ads account, your landing page, your call tracking — set up in your name, from day one. Our AI manages bids daily, I personally oversee every account, and you approve everything before it goes live, typically live in ~48 hours after setup. If we stop earning your money, you leave with the entire machine. That’s the deal, in writing, on a public pricing page.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
|
Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For the paid-search piece, yes — that’s exactly what we do, deeply. For the rest, honestly, no: Built Right Digital also does SEO and web design projects, and we don’t do SEO retainers or website redesigns. If your roofing or remodeling company needs a full multi-channel agency more than an owned Google Ads lead machine, they may be your pick — we’ll tell you that straight on the call.
They don’t publish pricing — Clutch reviewers describe the pricing as fitting their budgets with no hidden fees, but you’ll need to ask for actual figures and contract terms before signing. Ours are on this page: $699, $1,499, or $2,450 per month, month-to-month, no setup fee, with a 7-day full money-back guarantee.
Yes — roofing is one of our core trades, and remodelers who win on ‘near me’ searches fit the same machine: high-intent Google Search in one city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Three things, and they’re fair questions for any agency including us: exact monthly price and what’s included; minimum contract length and cancellation terms; and who owns the ad accounts, website, and tracking numbers if you leave. Any good agency answers all three without flinching. Our answers are already printed on this page.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery