Let me be straight with you: I respect Contractor Dynamics. Joseph Hughes has spent 13 years teaching roofing companies to build marketing muscle in-house instead of renting it from agencies — 500+ roofing companies trained, 200+ five-star Google reviews. That anti-dependency philosophy? It’s the same reason LSM exists. We’re arguing about the route, not the destination.
Here’s the honest trade-off. Training means your time: courses, workshops, your office manager learning Meta ads, months of reps before the skills produce. Their own sweet spot is $2M+ companies — teams big enough to staff marketing internally. And program pricing isn’t published, so ask what the consulting tiers cost and how long the commitment runs before you sign.
LSM takes the other route to the same ownership: we build and run the machine — high-intent Google Ads, dedicated landing page, call tracking — but every piece sits in your name from day one. An AI trained on 8,600+ real coaching sessions manages it daily, I personally oversee it, you approve everything, live in about 48 hours after setup. $699 / $1,499 / $2,450 per month, public, month-to-month, 7-day full money-back guarantee. No homework, no dependency.
| Contractor Dynamics | Local Service Mastery (LSM AI) | |
|---|---|---|
| The model | Training + consulting: your team learns to run marketing in-house (plus some done-for-you Meta ads and websites) | Done-for-you Google Ads that live in your accounts — built and managed for you, owned by you |
| Trade focus | Roofing and exteriors only — 100% of their clients | Roofing plus HVAC, plumbing, electrical, and other local service trades |
| Published pricing | Not published — ask for program and consulting tier pricing before signing | Public, on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Your time required | Significant — courses, workshops, and your team executing week after week | Minimal — you approve campaigns and answer the phone |
| Best-fit company | Their stated sweet spot: $2M+ roofing companies with a team to train | Owner-operated companies at any size that want calls without building a marketing department |
| Time to lead flow | As fast as your team learns and executes | Live in ~48 hours after setup |
| Primary channel | Strong Meta/social and brand-content emphasis | High-intent Google Search — homeowners searching for a roofer right now |
| Who owns everything | You do — in-house is their whole philosophy. Credit where due | You do — ad account, landing page, call tracking, in your name from day one |
Contractor Dynamics details from public sources (contractordynamics.com) as of July 2026. Pricing and terms change — confirm directly with Contractor Dynamics. Contractor Dynamics® is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Contractor Dynamics. Comparison is based on publicly available information (contractordynamics.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve coached 500+ local service owners over 15 years, and here’s what I’ve learned about the ‘learn to do it yourself’ path: it works beautifully for the companies that can afford the runway. A $4M roofing operation with an office team? Train them — genuinely, do it. But the $900K roofer wearing five hats doesn’t need a curriculum. He needs his phone ringing while he’s on a roof.
The industry sold him a false choice: either become a marketer, or surrender to an agency that owns your accounts and holds your lead flow hostage. Both cost too much — one in time, one in control.
We built the third door. The machine gets built for you — Google Ads on the exact storm-damage and roof-repair searches in your city, dedicated landing page, tracked calls — and built as you: your account, your page, your numbers, from day one. AI manages it daily, I oversee it, you approve everything. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. And if someday you build that in-house team? You inherit a running machine with full history, not a vendor’s goodbye email. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Different route, same destination. They train your roofing team to run marketing in-house — courses, workshops, consulting. We build and run a Google Ads machine for you that you still own outright. If you’re a $2M+ company that wants marketing as an internal capability, their program may be your pick — we’ll say so on the call. If you want owned lead flow without the homework, that’s us. Some owners do both: our machine rings the phone while their team levels up.
They don’t publish program pricing — Marketing University, Growth Consulting, and Performance Consulting are quoted on a call, so ask for the full cost and commitment length in writing (contractordynamics.com, July 2026). LSM’s pricing is public: $699, $1,499, or $2,450 per month, no setup fee, month-to-month, with a 7-day full money-back guarantee.
Roofing is one of our core trades — storm damage, leak repair, and replacement searches carry some of the highest intent in local marketing. Same machine we’ve run for 15 years across 500+ local service owners: Google Search in your city, dedicated landing page, call tracking, daily AI management, all in your name. Run the free estimate for your market to see projected call volume first.
No — that’s the point. You approve the campaigns before they go live, then answer the phone. But you’re never kept in the dark either: everything runs in your own accounts, you see every search term, every call recording, every dollar. You end up understanding your marketing the way an owner should — by owning it — without taking a course.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery