What Happens If You’ve Done the Advanced Verification for Google Ads?

Short Answer: If you’ve completed the advanced verification for Google Ads, you will still see the local service announcement. However, if you haven’t done this verification, your ads will be disapproved because of local services violations.

Full Explanation

Google Ads requires certain advertisers to complete an advanced verification process. This verification ensures your ads comply with Google’s policies surrounding local services. When advanced verification is completed successfully, Google will still display the local service announcement as part of your ad experience. This means the announcement is a standard part of the process and does not indicate a problem.

On the other hand, if an advertiser has not completed the advanced verification, Google will not allow the ads to run. This is because the ads would violate local services rules, and as a result, they will be disapproved. Therefore, the advanced verification acts as a critical gatekeeper for ad approval in this context.

Step-by-Step Breakdown

1. Advertiser completes the advanced verification process required by Google Ads.
2. After verification, Google still shows the local service announcement with the ads.
3. If the advertiser skips or does not complete verification, any ads related to local services will be rejected.
4. Ad disapproval occurs due to violation of Google’s local services policies.
5. Advertisers must complete the verification to avoid disapproval and ensure their ads run smoothly.

Real Examples

Consider a business that advertises local services such as home repairs or personal care. After successfully completing Google Ads’ advanced verification, their ads will include the local service announcement as expected. This is in compliance with Google’s policies and does not impact ad running negatively. However, a similar business that has not completed this verification will find that their ads are disapproved due to local service violations and will not be shown until they pass the verification process.

Common Mistakes

• Assuming that completing advanced verification removes the local service announcement from ads, when in fact it does not.
• Failing to complete the advanced verification, resulting in ad disapproval and wasted advertising efforts.
• Not understanding that the local service announcement is a normal part of the ad experience post-verification.

FAQs

Q: Will advanced verification stop the local service announcement from showing?
No, the announcement will still appear even after verification.

Q: What happens if I don’t complete advanced verification?
Your ads will be disapproved because they violate local services rules.

Q: Is advanced verification mandatory for all ads?
It is required for ads related to Google’s local services to prevent violations and disapproval.

Key Takeaways

• Advanced verification is essential for running Google Ads related to local services.
• Completing verification does not remove local service announcements from your ads.
• Failure to verify leads to ad disapproval due to policy violations.
• Understanding this process helps advertisers comply with Google’s requirements and maintain ad visibility.