How Do We Set the Schedule for the Campaign?

Short Answer: You set the schedule for your campaign according to your operating hours by clicking on the ad schedule and selecting your preferred time slots. If you’re open 24/7, you can configure your campaign to run all day, or if you operate only during specific hours, you choose the days and hours to match those times.

Full Explanation

Setting the schedule for your campaign allows you to control exactly when your ads are shown to your target audience. This ensures that your campaign runs during your business’s active hours, maximizing engagement and efficiency. You begin by accessing the ad schedule settings, where you can specify the exact times and days your campaign should be active. This capability is especially valuable if your business is not open around the clock, allowing you to align your ads with your operational availability.

Step-by-Step Breakdown

1. Access the ad scheduling section within your campaign management area.
2. Click on the ad schedule option to begin setting your campaign times.
3. If your business operates 24/7, select the option to run ads all day, covering every hour and day.
4. If your business operates during specific hours, select the days and hours that correspond to your operating times.
5. Save your settings to ensure your campaign runs only during these specified periods.

Real Examples

For example, if your business operates only from 9 AM to 5 PM on weekdays, you would select those days and time frames in the ad schedule settings. This ensures your campaign is only active during those hours, preventing ad impressions during off-hours and optimizing your ad spend.

Common Mistakes

• Failing to align your campaign schedule with your actual operating hours, which might lead to running ads when your business is closed.
• Not updating the schedule if your operating hours change, leading to ads running at ineffective times.
• Overlooking the option to set a 24/7 schedule when your business is open all day, potentially limiting ad exposure unnecessarily.

FAQs

Can I run my campaign all day?

Yes, if your business operates 24/7, you can set your campaign to run all day by selecting the appropriate option in the ad schedule.

What if my business has different operating hours on weekends?

You can customize the schedule by selecting specific days and hours, allowing you to set different operating times for weekends versus weekdays.

How do I change my campaign schedule later?

You can revisit the ad schedule settings anytime to adjust the days and hours as needed.

Key Takeaways

• Setting your campaign schedule based on your operating hours maximizes the effectiveness of your ads.
• Use the ad schedule to select either a full 24/7 run time or specific times and days that match your business hours.
• Regularly review and update your schedule to align with any changes in your operating hours.