Should I Open a New Location With an Address for My Business?

Short Answer: Opening a new physical location for your business does not guarantee immediate or even eventual approval from Google, and this process can take weeks or months, especially in industries prone to deceptive practices like garage door and locksmith sectors.

Full Explanation

When you decide to expand your business by adding a new physical location with a unique address, it’s important to understand that simply creating the location does not ensure that Google will quickly recognize or approve it for local listings. This is particularly true in industries where black hat tactics—unethical methods used to manipulate online presence—are common. In such cases, Google may take considerable time to verify and approve the new location or might even deny approval altogether.

Step-by-Step Breakdown

1. Set up the physical location: Acquire an address and establish your new business site.
2. Submit for Google approval: Request listing and verification from Google.
3. Wait for verification: Google performs checks to confirm the legitimacy of the new location.
4. Possible delays: The process can be extended over weeks or months, especially in high-risk industries.
5. Approval or rejection: Google may approve the location for local search listings, or it may reject it if it suspects black hat tactics or other issues.

Real Examples

In industries such as garage door services and locksmiths, businesses often face additional scrutiny due to the prevalence of false listings and black hat SEO tricks. This means even legitimate new locations might struggle to get Google’s approval promptly or at all.

Common Mistakes

• Assuming the new location will be instantly recognized by Google without verification.
• Ignoring the strict verification process in sensitive industries known for deceptive practices.
• Failing to patiently wait for the approval period, which can extend over weeks or months.

FAQs

Q: Does opening a new location mean automatic Google listing?
A: No, Google has a verification process that can delay or prevent approval.

Q: How long does Google take to approve a new location?
A: It can take weeks or even months, depending on the industry and verification factors.

Q: Why are some industries monitored more strictly?
A: Industries with a history of black hat tricks, like garage door and locksmith services, face increased scrutiny to prevent fraudulent listings.

Key Takeaways

• Opening a new physical location requires a waiting period before Google approval.
• The process is especially lengthy and uncertain in industries prone to unethical marketing practices.
• Patience and compliance with verification guidelines are crucial for successful listing approvals.