Why am I getting more calls than what’s being shown in my conversion tracking?

Short Answer: The reason you might be receiving more calls than what appears in your conversion tracking is due to a discrepancy or gap in your tracking setup. This means that not every call is being recorded as a conversion in your tracking system.

Full Explanation

When you notice a difference between the actual number of calls you receive and the calls reported in your conversion tracking, it generally points to an issue within how the tracking is configured. Your conversion tracking may not be capturing every call that occurs. This discrepancy can lead to reports that underestimate the true volume of calls associated with your campaigns or website activity.

Step-by-Step Breakdown

Identify the discrepancy: Recognize that the call data you see from users exceeds what your conversion tracking reports.
Analyze your tracking setup: Review the call tracking mechanism to see if all calls are configured to trigger conversion events.
Check for missing tracking points: Some calls may not be linked to conversion actions due to technical or configuration gaps.
Update the tracking: Adjust the setup so that all relevant calls are counted as conversions.

Real Examples

Although specific examples are not provided here, the key idea is that the issue arises when call tracking is incomplete, causing a mismatch between actual calls and those recorded as conversions.

Common Mistakes

Assuming all calls are automatically tracked as conversions without verifying tracking setup.
Neglecting to monitor tracking performance regularly to spot discrepancies.
Overlooking calls made through alternative numbers or channels not integrated into the tracking system.

FAQs

Q: Could my tracking setup miss some calls?
A: Yes, if not all calls are configured to be tracked as conversions, some calls might not show up in your reports.

Q: How can I fix the discrepancy?
A: By reviewing and adjusting your conversion tracking settings to ensure all calls trigger conversion events.

Key Takeaways

Receiving more calls than shown in conversion tracking usually indicates a setup discrepancy.
Not all calls may be tracked as conversions if the tracking system is incomplete.
Regularly examining and updating your tracking setup can help close the gap between actual calls and tracked conversions.