Why Did My Bidding Strategy Change Automatically?

Short Answer: Your bidding strategy may have changed automatically because automatic recommendations are enabled on your account. Google can adjust your bidding strategy based on these recommendations.

Full Explanation

If you notice that your bidding strategy has changed without manual input, it is likely due to the presence of automatic recommendations within your account settings. When these automatic recommendations are active, Google has the ability to modify your bidding strategy on your behalf. This means that instead of needing to manually change your bids, the system can adapt your approach based on its suggestions to potentially improve campaign performance.

Step-by-Step Breakdown

Automatic Recommendations Enabled: Your account has automatic recommendations set up.
Google Reviews Strategy: Google evaluates your current bidding strategy along with performance data.
Automatic Change: Based on these evaluations and recommendations, Google can automatically update your bidding strategy.
Impact on Campaign: This change happens behind the scenes, potentially without direct notification, leading to an automatic shift in how bids are managed.

Real Examples

While specific examples are not provided, any account with automatic recommendations active may experience this type of automatic bidding strategy adjustment. It is important to remember that these changes are guided by Google’s internal assessment and its recommendations set for your account.

Common Mistakes

Not realizing automatic recommendations are enabled, which can cause confusion about why bidding strategies change.
Assuming all changes are manual, overlooking the role of Google’s automated systems.
Not reviewing account settings regularly to verify if automatic recommendations are turned on.

FAQs

Can I stop my bidding strategy from changing automatically? Yes, by disabling automatic recommendations in your account settings.
Why does Google make automatic changes? Google aims to optimize your bidding strategy based on the recommendations it generates.
Will I be notified when these changes happen? Changes may occur without explicit notification if automatic recommendations are active.

Key Takeaways

Automatic recommendations can cause Google to change your bidding strategy without your direct action.
These adjustments are part of Google’s system to optimize campaign performance.
Review your account settings if you prefer to manage bidding strategies manually.