What does it mean if my Google Ads campaign is ‘limited by bid strategy’?

Short Answer: The message ‘limited by bid strategy’ in your Google Ads campaign means that your campaign is still running, but the bid strategy you have set may be restricting how your ads perform. It doesn’t mean your campaign isn’t working; it simply indicates that your bidding approach is influencing the campaign’s activity. If you are unsure, revisiting Google Ads training is recommended to better understand your bid strategy.

Full Explanation

When Google Ads shows that your campaign is ‘limited by bid strategy,’ it signals that the campaign’s progress and reach are influenced by the type of bid strategy selected. This limitation is a natural part of how bid strategies work—they set boundaries or rules for how much you are willing to pay for ad placements, which can impact the campaign’s overall performance. Importantly, this does not stop your ads from running; they are still active within the rules established by your bidding choices.

Step-by-Step Breakdown

Recognition: Notice the ‘limited by bid strategy’ status in your campaign dashboard.
Understanding: Realize that this limitation means the bid strategy set is influencing ad delivery.
Continued Operation: Know that despite the limitation, your ads continue to run.
Action: If you have concerns or doubts about your campaign performance, review Google Ads training materials to clarify how bid strategies function.

Real Examples

While specific examples are not provided here, the general concept applies universally: campaigns marked as ‘limited by bid strategy’ remain active but may not deliver as aggressively or widely as campaigns without such limits due to the set bidding rules.

Common Mistakes

A common misconception is thinking that the ‘limited by bid strategy’ status means your campaign has stopped or is failing. This is incorrect because the campaign is still running. Another mistake is ignoring this message without further investigation; instead, it’s a prompt to evaluate and understand your bid strategy better.

FAQs

Q: Does ‘limited by bid strategy’ stop my Google Ads campaign?
A: No, the campaign continues running but is influenced by the bid strategy set.

Q: What should I do if I see this status?
A: Review your bid strategy settings and consider going through Google Ads training again for a clearer understanding.

Key Takeaways

‘Limited by bid strategy’ means your campaign is active but influenced by bidding rules.
This status does not indicate failure or stoppage of ads.
If unsure, reviewing Google Ads training can help clarify your bid strategy’s impact.