What Does the Website Pool Number Do?

Short Answer: The website pool number changes the phone number displayed on your site when visitors arrive through Google Ads, replacing your usual number with a CallRail number to track calls originating from those ads.

Full Explanation

The website pool number functions by detecting when someone visits your website via Google Ads. Instead of showing your normal website phone number, it swaps that number out and displays a different phone number provided by CallRail. This helps to distinguish calls coming specifically from your Google Ads campaigns, rather than the general traffic to your website.

Step-by-Step Breakdown

1. A user clicks on your Google Ads and lands on your website.
2. The website detects that this visitor arrived through a Google Ads campaign.
3. Upon detection, the website automatically replaces your default phone number with the CallRail tracking number.
4. The visitor sees the CallRail number instead of your regular phone number.
5. If the visitor calls the displayed number, that call is tracked as coming from Google Ads traffic.

Real Examples

When a potential customer arrives at your site via a Google Ads link, instead of the standard phone number you usually show, they will see a different number provided by CallRail. This number is specifically assigned to identify that the visitor came from Google Ads. If they call, the system can attribute that lead to your advertising campaign, enabling better tracking and analysis.

Common Mistakes

• Not setting up the website pool number properly, which can result in showing the default number even to Google Ads visitors.
• Confusing the default number with the CallRail number, leading to inaccurate call tracking.
• Failing to monitor the phone number switch, causing missed opportunities to track calls effectively.

FAQs

Q: Why does the phone number change when coming from Google Ads?
Because the website pool number system replaces the default number with a tracking number to identify and attribute calls from Google Ads traffic.

Q: What is the purpose of the CallRail number?
The CallRail number is used to track calls from specific sources—in this case, Google Ads visitors—so you can measure the effectiveness of your ad campaigns.

Key Takeaways

• The website pool number switches your regular phone number to a CallRail number when visitors come from Google Ads.
• This swap helps track which calls are generated by your advertising efforts.
• Proper setup and monitoring are essential to ensure effective call tracking.