If I put ‘Speedy Air Conditioning’ as a phrase match, will it exclude all searches with ‘air conditioning’?

Short Answer: No, using ‘Speedy Air Conditioning’ as a phrase match will not exclude all searches containing ‘air conditioning’. It only excludes searches that include the exact phrase ‘Speedy Air Conditioning’.

Full Explanation

Phrase match is designed to target searches that contain the specific phrase you specify. When you choose ‘Speedy Air Conditioning’ as a phrase match, it means your ad or content will be limited to searches that include this exact sequence of words. It does not filter out all searches containing individual words like ‘air conditioning’ unless they appear together with the phrase exactly as stated. This distinction is important because it allows for precision in targeting without broadly excluding all searches that might be relevant but don’t contain the full phrase.

Step-by-Step Breakdown

Set ‘Speedy Air Conditioning’ as a phrase match in your campaign or keyword settings.
Searches that include the exact phrase ‘Speedy Air Conditioning’ will trigger your ad or content.
Searches that contain just ‘air conditioning’ but not the complete phrase will not be excluded by this phrase match setting.
Therefore, the phrase match acts as a filter only for the complete phrase, not for each individual word.

Real Examples

Imagine someone searches for “affordable air conditioning services.” Since this search does not contain the exact phrase ‘Speedy Air Conditioning,’ it won’t be excluded or blocked by the phrase match for that phrase. However, if another person searches for “Speedy Air Conditioning repair,” this search includes the exact phrase and may trigger your ad or be targeted by your content, depending on how you set your match type.

Common Mistakes

Assuming phrase match excludes all searches containing any part of the phrase, which is incorrect.
Using phrase match without understanding it targets the exact ordered phrase, not individual words separately.
Failing to realize that other searches with similar keywords but different word order or missing words are not filtered out by phrase match.

FAQs

Does phrase match exclude searches with just ‘air conditioning’?
No, phrase match only excludes searches containing the entire phrase ‘Speedy Air Conditioning.’

Can phrase match include searches with extra words before or after the phrase?
Yes, phrase match allows for additional words before or after the phrase but will exclude those not containing the entire exact phrase.

Key Takeaways

Phrase match targets searches with the exact phrase you specify.
It does not exclude all searches containing individual words from the phrase unless the exact phrase is present.
Understanding phrase match helps refine your targeting without unintentionally excluding relevant search terms.