How do I set my budget in Google Ads?

Short Answer: You can begin by setting an average daily budget of $73.50. Alternatively, if you prefer, you can customize your budget to be $100 per day, which follows a very similar process.

Full Explanation

Setting your budget in Google Ads is flexible and can accommodate both average daily budgets and custom amounts. Starting with an average daily budget, such as $73.50, gives you a baseline to control your spending over time. If you decide to modify this budget, for instance to $100 per day, the setup steps remain essentially the same. This means you can tailor your spending according to your advertising goals without needing to learn a completely new process.

Step-by-Step Breakdown

Decide on your desired daily budget amount, such as $73.50 or $100.
Access the Google Ads budgeting settings.
Input your chosen amount as your average daily budget.
Confirm and save your budget setting.
Monitor your campaign spending as it aligns with the set budget.

Real Examples

If you start with an average daily budget of $73.50, your Google Ads campaigns will be managed around that daily spending target. Alternatively, selecting a custom budget of $100 daily puts you in charge of a slightly higher spend but involves essentially the same setup method. Both approaches allow you to control how much you invest in your advertising each day.

Common Mistakes

Not deciding clearly between an average daily budget and a custom budget before setup.
Assuming that changing from an average daily budget to a custom budget requires a different process.
Neglecting to monitor spending after setting the budget.

FAQs

Can I start with any budget amount?
Yes, you can start with an average daily budget like $73.50 or set up a custom one such as $100. The process remains similar.

Is the setup process different for different budgets?
No, whether you choose an average or a custom daily budget, the setup steps are essentially the same.

Key Takeaways

Start your Google Ads budget with an average daily amount like $73.50 for a simple baseline.
You can easily customize your daily budget, such as setting it to $100, using a similar setup process.
Choosing your budget should be based on your advertising goals, and the setup does not change significantly with budget size.