Why did my Google My Business (GMB) appear under the keyword ‘construction company’ in June?

Short Answer: Your Google My Business listing appeared under the keyword ‘construction company’ because you had previously set ‘construction company’ as your main category in GMB.

Full Explanation

Google My Business listings are closely tied to the categories chosen for the profile. When you select a category, such as ‘construction company,’ Google associates your business with that keyword. Since you had designated ‘construction company’ as your main category, your GMB profile started appearing in search results for that specific keyword. This means that your listing was directly connected with the term ‘construction company’ because of the category choice you made in your GMB settings.

Step-by-Step Breakdown

Step 1: You selected ‘construction company’ as your primary category in Google My Business.
Step 2: Google indexed your profile with the main category keyword.
Step 3: When users searched for ‘construction company,’ your listing was included in the search results.
Step 4: The appearance of your GMB under this keyword continued as long as the category was set.

Real Examples

Though not detailed here, the core principle is straightforward: If your main GMB category was ‘construction company,’ your business would show up in related searches. The visibility under ‘construction company’ occurred exactly because of this category association.

Common Mistakes

Forgetting to update the main category: If you no longer want to show up under ‘construction company,’ failing to change your main category will keep your listing linked to that keyword.
Assuming category changes are instant: Changes in GMB categories might take some time to reflect in search results, so the old category could still influence your appearance temporarily.

FAQs

Q: Can I change the main category to stop showing up for ‘construction company’ searches?
A: Yes, by updating your main category in GMB, you can influence which keywords your listing appears under.

Q: Does the main category fully control where my GMB shows up?
A: The main category plays a significant role, but other factors may also affect search appearances.

Key Takeaways

Your GMB listing’s appearance under ‘construction company’ was directly caused by setting that as your main category.
Changing your main category will adjust the keywords your business listing targets.
Carefully selecting and updating your GMB categories is important for aligning your online presence with your desired search terms.