What is the difference between the two templates?

The main difference between the two templates is the visibility of the phone number. In the new template, the phone number is positioned so that it is immediately visible on the screen without requiring the user to scroll down. This positioning is often called being ‘above the fold’.

Full Explanation

The first template you are using currently requires scrolling for the phone number to be seen. This means that users must move down the page to find the contact information, potentially creating friction or delays in engagement.

The new template improves on this by displaying the phone number right away, ensuring it is visible as soon as the page loads. This placement makes the contact information more accessible and can enhance user experience by providing immediate access to phone details.

Step-by-Step Breakdown

Current Template: Phone number placement is below the initial visible screen area; users need to scroll down.
New Template: Phone number is visible immediately without scrolling.
Result: Phone number is “above the fold,” a term used to describe content visible without scrolling.

Real Examples

In the current template, someone visiting the page may miss the phone number until they scroll down, which could delay making contact. In contrast, the new template puts the phone number front and center, which can prompt quicker action from visitors.

Common Mistakes

A common oversight is placing important contact information below the fold, making it harder for users to find it quickly. This can result in missed opportunities or user frustration.

FAQs

Q: What does “above the fold” mean?
It refers to content that is visible on the screen without the need for scrolling.

Q: Why is phone number visibility important?
Having the phone number immediately visible improves accessibility and encourages users to call without delay.

Key Takeaways

The main difference between the templates is phone number visibility.
The new template ensures the phone number is “above the fold.”
Placement above the fold enhances user experience by making contact info easily accessible.