How Many People Do I Need in My Audience?

The ideal size for your audience should be in the tens of thousands. Having an audience this large ensures that your advertising efforts won’t be exhausted too quickly, giving you enough reach and flexibility.

Full Explanation

The size of your audience plays a critical role in the effectiveness of your ads. If your audience is too small, your ads will quickly cycle through the list of people, causing higher costs and reduced impact over time. By aiming for an audience in the tens of thousands, you maintain a healthy pool of potential viewers or customers, which keeps your campaign sustainable and efficient.

Step-by-Step Breakdown

Understand your ad goals and what you want to achieve.
Determine your potential audience size based on your niche or target market.
Avoid narrowing your audience too much to prevent rapid exhaustion of your ad reach.
Aim to build your audience numbers into the tens of thousands to maintain ad performance.
Monitor your campaigns and adjust the audience size as needed to optimize results.

Real Examples

Although specific examples are not provided here, the principle remains consistent across various advertising scenarios: the larger the audience (within reason), the more sustainable your advertising campaigns will be without quickly running out of new people to reach.

Common Mistakes

Targeting an audience that is too small, causing ads to run out of new viewers quickly.
Failing to scale the audience size when campaigns stagnate or exhaust reach.
Ignoring the importance of audience size and focusing solely on other factors.

FAQs

Why is having an audience in the tens of thousands recommended?: Because it ensures your ads have a broad enough pool to reach without exhausting the list rapidly.
Can I have a smaller audience?: While possible, a smaller audience may lead to quicker ad fatigue and less efficient spending.

Key Takeaways

Avoid small audience sizes to maintain effective ad campaigns.
Target an audience in the tens of thousands for better reach and longevity.
Monitor and adjust your audience size to optimize advertising performance.