How Do I Know If A Marketing Agency Is Legit | Check Your PPC Campaign Now!
Are you a service business owner wondering if your marketing agency is worth the investment? Here’s a simple way to verify if they know what they’re doing with your Google Ads campaign or if they’re just wasting your money.
- Check Their Basic Knowledge
A legit marketing agency should know the basics of Google Ads. They should set up your campaigns correctly to target relevant customers. One quick way to check this is by looking at your Google Ads account dashboard. If you see a magnifying glass icon without a side panel, it means your ads are focused on search keywords. However, if you see the magnifying glass with a side panel, it indicates that your budget might be wasted on display ads shown on various websites like CNN or cooking blogs, which are not relevant to your business.
- Understand the Icons
Magnifying Glass Only: This means your ads are only shown to people searching for the keywords you’ve set up, ensuring your budget is spent wisely.
Magnifying Glass with Side Panel: This means your ads are also being displayed on random websites, which often leads to irrelevant traffic and wasted budget.
- Evaluate the Agency's Transparency
A reputable marketing agency will be transparent about how they set up your campaigns. They will provide regular updates and detailed reports. If you notice the display network icon, ask them why it’s being used and how it benefits your campaign. If their explanation is unclear or unsatisfactory, it might be time to reconsider your partnership.
- Learn the Basics Yourself
To avoid being scammed, it’s essential to understand the basics of Google Ads. You don’t need to become an expert, but knowing how to check your campaign setup can save you money and ensure your ads reach the right audience.
- Watch Out for Red Flags
Unclear Reporting: If the agency isn’t providing clear, detailed reports, it’s a red flag.
High Pressure Sales: Be cautious if they push you to increase your budget without explaining how it will improve your campaign.
Lack of Transparency: If they avoid discussing specific strategies or results, it’s a sign they might not know what they’re doing.
Conclusion
Ensuring your marketing agency is legit and knowledgeable can save you a lot of money and frustration. Check your Google Ads account for the right icons, ask questions, and learn the basics to keep your campaigns effective and your budget well-spent. By taking these steps, you’ll be better equipped to manage your PPC campaigns and grow your service business successfully.
Remember, investing time in understanding your marketing efforts can lead to better results and prevent you from falling victim to agencies that don’t have your best interests at heart. Happy marketing!
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